Marketing measurement grounded in customer context

Measurement & Optimization connects supported marketing performance and outcome signals to trusted customer context so teams can understand what happened, learn from the result, and improve the next decision. It is human-led and insight-led: Amperity provides the evidence, your team makes the call.

Amperity supports inbound paid media measurement for Meta and Google. Amperity also connects to a broader set of platforms for audience activation and conversion signal delivery, but those outbound connections do not necessarily include inbound performance measurement.

Teams can analyze return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), cost per thousand impressions (CPM), and cost per click (CPC), along with supported spend, delivery, reach, impression, click, and conversion metrics. Attribution models and attribution windows can differ by platform, so Amperity keeps that reporting context visible alongside the numbers.

When enabled for your tenant, the AI Assistant lets authorized users explore available Google and Meta performance data in plain language. Teams can compare campaigns, rank results by supported metrics, and investigate changes over time. Review the results before using them to guide a decision.

Yes. Connect ChatGPT or Claude to the Amperity-hosted MCP server and sign in with your Amperity credentials. Amperity permissions determine which data and operations you can access. Tool results return to the connected AI client, whose model processes them under your organization's agreement with that provider. Your organization should approve the client for the data involved.

Teams can track journey goals and exits and compare goal achievement across configured test and control paths. Percent-split goals support incremental lift analysis. Journey measurement requires batch segments; real-time segments are not supported. These results help teams evaluate configured goals and paths, rather than providing complete revenue attribution across every journey node.

Identity-resolved measurement connects supported exposure and conversion data to known customer profiles, helping teams understand performance beyond campaign-level summaries. For example, brands with the required access and configuration can use UID2 and Amperity ID to connect The Trade Desk exposure data to online and offline outcomes. Availability depends on the necessary data, permissions, identity mapping, attribution methodology, and implementation.

Amperity provides paid media measurement and analysis, customer context, journey measurement, and supported signal feedback. It complements dedicated attribution and marketing mix modeling tools rather than replacing them. It is not a complete multi-touch attribution, universal omnichannel attribution, or in-house MMM system.

No. Optimization in Amperity is human-led and insight-led. Amperity helps teams understand performance, identify what deserves attention, and improve supported downstream signals. Bidding, pacing, budget allocation, and creative execution stay in the relevant platforms and team workflows.

Amperity connects supported transaction and conversion data to customer profiles, then uses that customer context to help teams analyze outcomes and send relevant signals to supported destinations. Coverage depends on the data a brand connects, identity resolution, event instrumentation, platform configuration, and consent requirements. Connecting the data improves context, but it does not prove causal attribution or guarantee complete omnichannel coverage by default.