Making Gen AI work for marketing starts with another kind of AI

Data sharing between a CDP and a Data Lakehouse combines the best aspects of Packaged CDPs and Composable CDPs without any of the drawbacks.

Now users can easily share customer data among tools and platforms without having to copy data or build and manage connections.

Lakehouse data sharing capabilities make it easy to maintain customer data quality and governance across the stack.

Switching to direct activation to ad environments makes paid media faster, less expensive, and more effective.

With Women's History Month coming to a close, it's the perfect time to reflect on how Amperity is prioritizing pay equity across our entire company.

A small-scale start now is better than an ambitious plan later.

AI capabilities that solve the challenges of data access and data quality.

Generative AI can only offer next-level personalization if it's based on accurate, comprehensive customer data.

It's not a future state — there is significant signal loss today making advertising more expensive and less effective.

Building, maintaining, and managing change in your customer data foundation is far more involved than many might think.

AI-powered processes under the hood level-up the output of Generative AI and fuel sophisticated marketing strategy.

Tools are only as good as the data you feed them.