Making Gen AI work for marketing starts with another kind of AI

When customers spend more time with AI assistants than with businesses, every direct brand interaction will count even more.

RMN winners will pursue better automation and scale to take full advantage of their first-party customer data assets.

This often-heard term in the customer data space can refer to composability, security, or minimizing complexity — and ideally all three.

Snowflake is the latest data platform moving toward Lakehouse architecture and open data-sharing formats.

A day of conversation and inspiration around the future of customer data.

Data sharing between a CDP and a Data Lakehouse combines the best aspects of Packaged CDPs and Composable CDPs without any of the drawbacks.

Now users can easily share customer data among tools and platforms without having to copy data or build and manage connections.

Lakehouse data sharing capabilities make it easy to maintain customer data quality and governance across the stack.

Switching to direct activation to ad environments makes paid media faster, less expensive, and more effective.

With Women's History Month coming to a close, it's the perfect time to reflect on how Amperity is prioritizing pay equity across our entire company.

A small-scale start now is better than an ambitious plan later.

AI capabilities that solve the challenges of data access and data quality.