Blog

Three New Challenges Brands Face in the 2020s and How Amperity 4.0 Solves Them

Tags

All Tags

Advanced Analytics

AI-Powered Data Management

Analytics

Attribution

Business Intelligence

CCPA

CDPa

CLV

Community

COVID19

Customer 360

Customer Data

Customer Data Management

Customer Data Platform

Customer Loyalty

Customer Spotlight

Customers

Data Strategy

Data Warehouse

Digital Transformation

Diversity, Equality, & Inclusion

Entity Matching

Finance

Identity Resolution

Partnership

Personalization

Privacy

Retail

Third-Party Data

Authors

All Authors

Aiasha Khalid

Amperity Team

Andrew Long

Anna MacGillivray

Attentive Team

Barry Padgett

Ben Grant

Caleb Benningfield

Charlotte Norman

Chelsea White

Chris Chapo

Chris Jones

Derek Slager

Fabio Torresani

Ganelle Swehla

Greg Gomez

Greg Jones

Hannah Plotkin

Hilary Lurie-Malina

Jeanne Jones

Jennifer Managhan

Jill Meuzelaar

Jordan Elkind

Justin Hartford

Kabir Shahani

Kevin Conklin

Kevin Litwack

Mary Miller

Matt Tillman

Matthew Biboud-Lubeck

Megan McDonagh

Rebecca Scully

Rich Sobel

Sam Malissa

Sarah Ryland

SessionM Team

SkiftX Team

Yan Yan

Blog

New Solutions in the Customer Data Space Are "Batteries Not Included"

Recent announcements skip the key detail of how they unify and stitch the data, which means the user has to solve that problem.

By Megan McDonagh

September 23, 2022

Blog

Data Solutions: Repurposed vs. Purpose-built

Companies want to get value from their customer data, but to do that, they need the right tool for the job — one designed to make sense of chaotic data.

By Charlotte Norman

September 15, 2022

Blog

Why Your Business Needs to Activate First-Party Data for Paid Channels

When you're able to connect the dots in your first-party data, advertising gets more efficient and more effective.

By Charlotte Norman

September 1, 2022

Blog

How Grocers Can Build Stronger Customer Relationships With a Unified View

With an incomplete view of their customers, grocers cannot effectively personalize offerings, build the most successful marketing campaigns, or deliver exceptional experiences to their buyers.

By Charlotte Norman

August 29, 2022

Blog

Your Most Valuable Customers Are More Important Than Ever. But Who Exactly Are They?

For a company to reorganize its operations around CLV, it must be sure that the key information they’re working from — the profile of its high-value customer — is precise and backed by data.

By Amperity Team

August 18, 2022

Blog

SessionM Partners with Amperity to Extend Data-Driven Brand Loyalty Capabilities

Responsible use of data is critical to unlocking the next generation of relevant, rewarding loyalty experiences for consumers and brands alike.

By Amperity Team, SessionM Team

August 16, 2022

Graphic of man in many colors with circular image.

Blog

Get Retention Marketing Right with a Unified Customer View

Businesses know the importance of keeping existing customers — but why do so many struggle with boosting retention?

By Charlotte Norman

August 11, 2022

Blog

Don't Let Customer Experience Be a Downer

The businesses doing it right have figured out how to match great products and services with seamless brand interactions.

By Justin Hartford

July 28, 2022

Blog

Customer Spotlight: Alyssa Scanish at Chico's

Alyssa Scanish is using Amperity at Chico's to drive personalized messaging.

By Amperity Team

July 19, 2022

Blog

Three Ways Predictive Customer Lifetime Value Models Can Turbocharge Your Marketing

Brands who invest in predictive modeling are able to quickly pick up on customer behavior and react accordingly.

By Hannah Plotkin

July 14, 2022

Blog

The Spirit of “Play for Each Other”

We’re proud to be building a company that celebrates diversity, champions individual rights, and shows up for one another and our communities to create the world we want to live in.

By Barry Padgett

July 12, 2022

Blog

Benchmarks and Measurement: Four Ways to Quantify Customer-Centric Success

What does it mean to succeed in a customer-centric organization, and what are the benchmarks that a company should use to assess and communicate its growth?

By Amperity Team

July 7, 2022

Explore Resources

View all resources