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Featured blog

New Amperity Product Updates: Journeys, AI-Powered Segmentation, and BigQuery Integration

Amperity introduces major enhancements across orchestration, segmentation, and data activation.

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blog

Jul 18

How Amperity Secures its AI Agents

For Amperity, application and data security starts with design.

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blog

Jul 15

Retail’s AI Reality Check: Focus on Segmentation & Experimentation for Real Results

AI vendors often paint a picture of flawless, one-to-one customer personalization at scale. The reality is more complicated.

Man looking disgruntled against screens of a product recommendation, a chart going downwards, and email sends to the wrong person.

blog

Jul 10

High Risk: Three Potential AI Consequences of Bad Data for the Retail Industry

Retailers depend on customer relationships, and AI has the potential to greatly optimize marketing efforts by deepening those relationships

A graphic with five concentric circles, from inside out: AI, Reducing Risk, Spending & Goals, Data Silos, and Strong Foundation.

blog

Jul 8

Four Key Barriers Facing AI Adoption in Retail

Brands can use AI to convert omnichannel data into sharper insights & scale content creation to match how individual audience segments.

Attendees at Amperity's Minna Gallery in San Francisco. A text overlay reads "Databricks Data + AI Summit Event Recap."

blog

Jun 18

Inside Amperity at the 2025 Databricks Data + AI Summit

Identity intelligence, industry insights, and cloud-first collaboration

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blog

Jun 17

Groundhog Data

Eat, sleep, model the same data. Repeat.

Illustration of a person making a purchase with their mobile phone, with the Amperity UI overlaid.

blog

Jun 17

Unlocking the Full Value of Media Spend: Why Conversion APIs Are a No-Brainer

In a fragmented advertising landscape, marketers are constantly challenged to prove ROI — as more conversions happen outside the view of tracking pixels.

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blog

Jun 9

Meet Chuck Data: Your New AI Sidekick for Customer Data Engineering

If you’re a data engineer working in Databricks, chances are your days are packed with manual data wrangling, complex SQL, and reactive requests

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blog

Jun 5

Drive Loyalty That Lasts in Travel & Hospitality

Identity Resolution and Customer Value Migration turn insight into action.

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blog

Jun 3

Turn “Dear Guest” into “Welcome Back!”

Identity Resolution is invaluable for travel and hospitality.

An illustration of text bubbles capturing a conversation between a human and an AI agent on the topic of Braze data schemas.

blog

May 29

Opportunities for AI Agents and Customer Data Engineering

Today's agents are a watershed moment for customer data management.

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blog

May 27

Prove What’s Working: Person-Level Attribution for Paid Media

In a world where ad budgets are under scrutiny and the signal from third-party cookies is going dark, marketers face a critical challenge.