Introducing Pér, the Customer Data Agent Built for Better Decisions

Plan CDP implementation around one measurable use case, accountable owners, tested identity resolution and a verified activation workflow.

Slow customer decisions often start with fragmented identity. See how connecting customer data reduces delays and improves decision-making.

Customer data is everywhere. Timely decisions are harder to come by. Learn how brands can close the gap between customer insight and action.

Trusted customer context is the foundation for AI decisions you can stand behind.

Amperity MCP is now available for Claude and ChatGPT, making trusted customer context easier to use in AI-assisted work.

Generative AI is expanding brand discovery, while relevance, value, and trust increasingly determine who earns the next purchase.

Meet Amperity Signal, a native view of revenue, purchases, AOV, and other business metrics, with in-context AI to explain what changed.

AI makes agents easier to build, but not to own. Learn when marketers should build, buy, or direct agents using a maintained data foundation.

Activate trusted first-party audiences from Amperity in OpenAI Ads and extend your paid media strategy to ChatGPT.

Give ad platforms a more complete view of online and offline conversions so they can measure performance and optimize toward better outcomes.

Compare five Amperity alternatives and learn which customer data platform best fits your architecture, team, and highest-priority use cases.

Compare Amperity and Hightouch to see how each platform approaches customer identity, data architecture, activation, AI, and enterprise scale.