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Introducing Pér, the Customer Data Agent Built for Better Decisions

Meet Pér, Amperity’s customer data agent for understanding change, deciding what matters, and moving approved next steps forward.

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blog

Nov 9, 2026

Customer Data Platform Examples: How 6 Enterprise Brands Use a CDP

See six published CDP examples across retail, travel and sports, with the customer problem, data work and reported result.

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blog

Nov 6, 2026

How to Measure Identity Resolution Accuracy Before You Buy

Measure identity resolution accuracy with reviewed samples, false-merge and missed-match tests, and a clear account of uncertain cases.

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blog

Nov 5, 2026

Bring Your Amperity Audiences to Streaming TV with Vibe

Bring your Amperity audiences to streaming TV with Vibe. Reach valuable customers, reengage lapsed buyers, and focus acquisition campaigns.

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blog

Nov 4, 2026

Real-Time CDP: What “Real-Time” Should Mean When You Compare Vendors

Evaluate a real-time CDP by testing event ingestion, identity, profile updates, audience changes and destination delivery separately.

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blog

Nov 2, 2026

CDP Migration: How to Preserve Customer History and Workflows

Plan a customer data platform migration around history, identity, eligibility and destination behavior, with validation before cutover.

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blog

Oct 30, 2026

How Much Does a Customer Data Platform Cost? A Total Cost Breakdown

Understand customer data platform cost beyond the license: implementation, usage, storage, integrations, staffing and migration.

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blog

Oct 28, 2026

How to Run a CDP Proof of Concept That Answers the Right Questions

Design a CDP proof of concept using your data, identity-quality checks and destination tests. Define the evidence your buying decision needs.

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blog

Oct 26, 2026

CDP Implementation: A Phased Plan for Enterprise Brands

Plan CDP implementation around one measurable use case, accountable owners, tested identity resolution and a verified activation workflow.

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blog

Oct 23, 2026

The Identity Problem Behind Slow Customer Decisions

Slow customer decisions often start with fragmented identity. See how connecting customer data reduces delays and improves decision-making.

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blog

Oct 21, 2026

The Customer Decision Gap: What It Is and How to Close It

Customer data is everywhere. Timely decisions are harder to come by. Learn how brands can close the gap between customer insight and action.

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Image depicting trusted customer context - the full understanding of each individual customer

blog

Oct 8, 2026

Your AI Knows Marketing. Does It Understand Your Customer?

Trusted customer context is the foundation for AI decisions you can stand behind.

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an illustration of Amperity, OpenAI, and Anthropic logos all rendered in black and white.

blog

Sep 24, 2026

Your Customer Context. Now Available in Claude and ChatGPT.

Amperity MCP is now available for Claude and ChatGPT, making trusted customer context easier to use in AI-assisted work.

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