Build vs. Buy AI Agents for Marketing

Amperity MCP is now available for Claude and ChatGPT, making trusted customer context easier to use in AI-assisted work.

Generative AI is expanding brand discovery, while relevance, value, and trust increasingly determine who earns the next purchase.

Meet Amperity Signal, a native view of revenue, purchases, AOV, and other business metrics, with in-context AI to explain what changed.

Activate trusted first-party audiences from Amperity in OpenAI Ads and extend your paid media strategy to ChatGPT.

Give ad platforms a more complete view of online and offline conversions so they can measure performance and optimize toward better outcomes.

Compare five Amperity alternatives and learn which customer data platform best fits your architecture, team, and highest-priority use cases.

Compare Amperity and Hightouch to see how each platform approaches customer identity, data architecture, activation, AI, and enterprise scale.

Why connected, trusted customer data gives marketing teams, customer-facing systems, and AI a stronger foundation for decisioning.

A customer data platform moves data. Trusted customer context proves it's accurate enough for people and AI to act on with confidence.

The teams who trust our platform to power customer outcomes every day gave it the highest recommendation score of any vendor in the report.

Event propensity scores every customer on how likely they are to sign up, book, buy, or renew in the next 30 days, so teams act before the moment passes.

Four new capabilities are live in Amperity, and together they close the gap between resolved customer data and the actions teams take on it.