Introducing Amperity’s Customer Data Cloud

Understanding how audience addressability and match rates are different (and why it matters)

Building and maintaining a customer data asset that adds value to the business doesn’t have to be a slog of custom jobs.

In order to understand customers and drive business results, brands need to account for more channels and touchpoints than the loyalty program alone.

A step-by-step example using Databricks Data Intelligence Platform, Amperity Customer Data Platform, and an AI model to create customized content at scale.

Making customer data easier to manage and more effective for driving value.

Brands have an opportunity to own their advertising data and processes for paid media that’s faster, more secure, and more effective.

When customers spend more time with AI assistants than with businesses, every direct brand interaction will count even more.

This often-heard term in the customer data space can refer to composability, security, or minimizing complexity — and ideally all three.

RMN winners will have holistic operations to take full advantage of their first-party customer data assets.

Snowflake is the latest data platform moving toward Lakehouse architecture and open data-sharing formats.

A day of conversation and inspiration around the future of customer data.

Now users can easily share customer data among tools and platforms without having to copy data or build and manage connections.