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SkiftX Team
Yan Yan

Blog

Three Ways to Show Customers the Value in Sharing Their Data

Companies have to prove to customers that there is value in them sharing their data, and to do that, they must understand what matters to their customers.

By Charlotte Norman

May 18, 2022

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Blog

Personalization in Action

See how personalization is being used to create meaningful moments

By Charlotte Norman

May 11, 2022

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Blog

Customer Data and The Future of Digital Banking

The personal banking landscape is shifting and digitizing at a pace that is unlikely to slow down.

By Amperity Team

April 29, 2022

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Blog

When the CDP Dream Turns Into a Nightmare

The world of CDPs is complicated and choosing a CDP vendor is extremely challenging, let alone finding the right one.

By Charlotte Norman

April 18, 2022

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Blog

Customer Spotlight: Andrew Spencer at Alaska Airlines

Andrew Spencer is using Amperity at Alaska Airlines to optimize marketing campaigns.

By Amperity Team

April 14, 2022

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Blog

Amperity Teams up With Microsoft Advertising to Drive Personalized Digital Marketing

Amperity and Microsoft are working together to make it easier for brands to strengthen their first-party data ecosystem and to create robust customer profiles.

By Amperity Team

April 7, 2022

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Blog

Putting your Marketing Cloud into Hyperdrive

Having the right tools can make a marketers’ job easier — enter the cloud. 

By Charlotte Norman

March 31, 2022

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Blog

The What, Why, When, and How of Marketing Testing

It’s critical for marketers to know if their marketing efforts worked — in other words, did they drive people to the desired action?

By Anna MacGillivray

March 24, 2022

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Blog

Customer Spotlight: Ranajay Nandy at Citizen Watch

Ranajay Nandy is using Amperity at Citizen Watch to make data-driven decisions.

By Amperity Team

March 17, 2022

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Blog

Three Ways to CDP

The question now is not whether to use a tech solution but which one.

By Sam Malissa

March 10, 2022

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Blog

Give Your Customers What They Want with Real-Time Personalization

Customers today have neither patience nor attention. The best way to get to them is through real-time personalization.

By Amperity Team

March 3, 2022

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Blog

Supercharging Digital Customer Experience (DCX)

To treat your customers the way they desire, you have to truly understand them first. 

By Charlotte Norman

February 24, 2022

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