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Your AI Knows Marketing. Does It Understand Your Customer?

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Your Customer Context. Now Available in Claude and ChatGPT.

How Generative AI Is Changing Brand Discovery, and Who Earns the Second Purchase

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Introducing Signal: See the Pulse of Your Business in Amperity

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Build vs. Buy AI Agents for Marketing

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Activate Amperity Audiences in OpenAI Ads

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5 Amperity Alternatives by Use Case

Give Ad Platforms the Conversion Signals They Need to Perform

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Amperity vs Hightouch: Enterprise CDP Comparison

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Amperity Named a Strong Performer in Forrester Wave™ Q3 2026

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What Is Trusted Customer Context, and Why Your Business Needs It Now

The Gartner Peer Insights report quadrant.

Amperity Named a Customers' Choice in the 2026 Gartner® Voice of the Customer for CDPs

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Event Propensity: Predict What a Customer Will Do in the Next 30 Days

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New in Amperity: More Ways To Put Customer Data to Work

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Amperity MCP Server for Customer Data

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AI Recommended Actions for Retail Marketers

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What Is an Identity Graph? Definition, Types, and How They Work

IDC MarketScape named Amperity a Leader in the 2026 AI-Enabled CDPs for B2C Users 2026 Vendor Assessment.

Why the IDC MarketScape named Amperity a Leader in the 2026 AI-Enabled CDPs for B2C Users 2026 Vendor Assessment

Before You Can Have an AI Marketing Strategy, You Need a Customer Intelligence Strategy

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Why We Brought Customer Intelligence to Your Lakehouse

Retail Customer Experience Is Only as Good as Your Customer Intelligence

Why Customer Loyalty Programs Fail Without Context

The Missing Category on Every CDP Roadmap: Return on Customer Data™

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What I Heard at Amplify 2026: The Brands Winning Are Built for the Moment

The Publicis - LiveRamp Deal Signals a Much Bigger Shift in the Industry

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Why the Standard CDP RFP Misses What Matters for Retail

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Self-Service Predictive Models: A Data Science Toolkit Inside Amperity

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Introducing Amperity's Spring 2026 Launch: Closing the Customer Decision Gap

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Amperity vs. Treasure AI: CDP Comparison

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What to Include in a CDP RFP: A Framework for Enterprise Buyers

The Three Essential Steps for Modern Customer Loyalty

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Identity Resolution: Deterministic vs. Probabilistic

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Turning Travel Audiences Into Revenue: How Airlines and Hotel Brands Can Monetize First-Party Data

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How to Unify Customer Data From Multiple Sources

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The Hidden Cost of Bad Customer Data (And How to Measure It)

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Amplify 2026: The Rise of Agentic Marketing

Personalization Can’t Wait: Why Real-Time Data Is Now Imperative

Your Customer Data Governance Says You Agree on the Customer. Your Data Doesn't.

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Three Surprising Use Cases for Real-time Personalization

The Cost of Poor Customer Data Quality

Build vs. Buy a CDP: A Decision Framework

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Why Brands with Unified IDs Will Win the First-Party Data Bidding Wars

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The New First-Party Data Economy: How to Turn Data Into Margin

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Amperity vs. Uniphore: CDP and AI Comparison

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What Retail Customers Want From Personalization

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Beyond Marketing: How Teams Across the Enterprise Are Using Customer Intelligence to Transform Every Interaction

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How Hotels Can Use Customer Data to Drive Direct Bookings

Real-Time Personalization for Millennials and Gen Z

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First-Party vs. Third-Party Data in 2026

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Customer 360: Definition, Components, and Uses

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AI in Retail: Use Cases, Benefits, and Readiness

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How to Monetize First-Party Data Responsibly

Create Audiences screen in the Amperity platform.

Audience Monetization With First-Party Data

Trust by Design: How Amperity’s AI Assistant Balances Power with Control

Screens displaying the "One-Time Purchase Segment" in the Amperity platform.

Introducing AI Assistant: From Question to Data Activation in Minutes

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Amperity 2025 Product Updates: Year in Review

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Cyber Weekend Post-Mortem: Trends and Takeaways from This Year’s Holiday Sales

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You’ve Acquired Thousands of New Holiday Shoppers. Here’s How to Retain Them in 2026.

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Our Best of the Blog: A Year of AI Innovation, Real-Time Solutions, and Customer Data Excellence

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The Contextual Layer: Why AI Unites Marketing and Data Engineering Teams

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How To Choose the Right Customer Data Platform

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Finding Your Place on the Return on Customer Data™ Maturity Curve

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What Is a Customer Data Platform (CDP)?

ROCD (noun): Return on Customer Data: business impact generated by investments in customer data.

Return on Customer Data™: What It Is, How To Measure It, and Why It Matters

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Holiday 2025: Why This Season Will Redefine How Retailers Use AI and Customer Data

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The Return on Customer Data® Blueprint for Modern Airlines

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Real-Time Personalization Is Reshaping Hotel Guest Experiences

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How Amperity’s Real-Time Architecture Helps Travel and Hotel Brands Capture Every Moment of Value

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How Batch and Real-Time Customer Data Work Together

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Real-Time Customer Profiles for Travel Brands

The Immediate AI Opportunities Transforming Hotel and Airline Brands

Why Customer Data Is the New Currency for Hotels and Airlines

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How CDPs are Helping Travel Brands Achieve AI Breakthroughs

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Feeding ML Models with Complete Customer Profiles

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Maximize Guest Data with the Travel & Hospitality CDP RFP Guide

Amperity + Attentive: Smarter SMS and Mobile Engagement

Amperity + Braze: Where Guest Data Becomes Action

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Redefining CDP: How Brands Should Think About Customer Data in the Age of AI

Redefining Travel Loyalty: How Hotels and Airlines Use Customer Data to Personalize Guest Experiences

How AI Is Transforming Data Workflows and Developer Productivity

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The Identity Foundation: Setting the Stage for AI Breakthroughs

Three Hurdles to AI Success — and How to Clear Them

AI at Arm’s Length: Why Retailers Are Hesitating to Use AI Where It Matters Most

Retailers Want AI to Drive Growth — But Incomplete Data Is Getting in the Way

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AI Investments Are Up, But Customer Impact Is Flat: What Retailers Are Missing from Their AI Investments

From Data to Delight: Real Personalization Starts with Amperity

An illustration of creating a Journey in the Amperity platform. The phrase "Omnichannel Personalization" appears prominently as a header.

New Amperity Product Updates: Journeys, AI-Powered Segmentation, and BigQuery Integration

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How Amperity Secures its AI Agents

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Retail’s AI Reality Check: Focus on Segmentation & Experimentation for Real Results

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High Risk: Three Potential AI Consequences of Bad Data for the Retail Industry

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AI in Retail: Four Barriers to Adoption

Attendees at Amperity's Minna Gallery in San Francisco. A text overlay reads "Databricks Data + AI Summit Event Recap."

Inside Amperity at the 2025 Databricks Data + AI Summit

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Unlocking the Full Value of Media Spend: Why Conversion APIs Are a No-Brainer

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Groundhog Data

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Drive Loyalty That Lasts in Travel & Hospitality

Turn “Dear Guest” into “Welcome Back!”

Opportunities for AI Agents and Customer Data Engineering

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Prove What’s Working: Person-Level Attribution for Paid Media

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Introducing Pér, the Customer Data Agent Built for Better Decisions