The Summer 2025 release introduces major enhancements across orchestration, segmentation, and data activation - helping marketers personalize at scale with greater speed and precision.
With this latest release, Amperity is making it even easier for marketing operations teams, lifecycle marketers, and marketing technology leaders to deliver real-time, high-impact personalization at scale.
Whether you’re orchestrating cross-channel campaigns, building smarter audience segments, or activating customer data across your tech stack, these new capabilities are designed to streamline execution and maximize impact.
Smarter activation with Journeys
Customer journeys are no longer linear - and your tools shouldn’t be either.
Amperity Journeys is a visual, no-code interface that lets you design and execute complex workflows across every touchpoint - email, paid, owned, direct mail, and more. Whether you're sending a last-minute travel alert or testing three versions of a loyalty campaign, Journeys adapts to your use case, scales with your data, and integrates seamlessly with downstream activation tools.
Capabilities in Journeys:
More frequent activation: Journeys run every 3 hours
Multi-variant flexibility: Test and optimize across audience paths, creative, and cadence
Data-native workflows: Journeys is built on your full customer history - so every message is contextual and accurate
Journeys help teams move faster, experiment more, and drive business results through lifecycle marketing. Learn more
GenAI-powered segmentation with Segments AI Assistant
Audience building is often the bottleneck in campaign execution. The new Segments AI Assistant changes that by letting you build and edit segments using simple natural language.
Just type what you want - “Build a segment of predicted high value customers based on tiers,” for example - and the assistant generates the logic. It works for analysts and non-technical marketers alike, making segmentation a team sport.
Additional innovations for more powerful segmentation and data access:
Real-Time Tables: Now generally available, Real-Time Tables deliver live customer events into Amperity for instant segmentation and activation.
Profile API (Improved): Profile API now provides a more intuitive, scalable, and cost-effective way to find customer profiles through flexible, multi-criteria search to power real-time personalization and customer service, even with inconsistent identifiers.
These upgrades combine to help you launch more campaigns, personalize with precision, and adapt in real time. Learn more
Easier integration paths with Amperity Bridge for Google BigQuery
Getting value from your customer data shouldn’t require moving it around.
The new Amperity Bridge for BigQuery is a native integration that uses Google’s BigQuery Sharing to enable fast, secure access - without copying data or managing ETLs. This unlocks new use cases for brands running on Google Cloud, including:
Seamless access to GA4 and GCP data sets
Lower latency in activation workflows
Reduced operational overhead for IT and analytics teams
It's a step toward a future where your data lives where it belongs - and works everywhere you need it. Learn more
Enhancements that keep you moving
We’ve made additional updates focused on performance, ease of use, and execution speed:
New Destinations UX (Improved): A simplified, guided UI makes configuring outbound data workflows easier for teams of all technical levels. Learn more
Activations (Improved): Along with Journeys, Campaigns now run every 3 hours and Orchestrations every 15 minutes, perfect for day-parted messaging, rapid testing, or real-time responses. Learn more
Identity Resolution Agent (Improved): Turn an identity graph into customer profiles in minutes by consolidating and prioritizing the best PII attributes for each customer.
Ready to dive in?
Log in to your Amperity dashboard to start exploring the latest updates - or reach out to your Customer Success Manager to schedule a guided walkthrough. You can also check out the interactive demo to explore Journeys and Segments AI Assistant and review our docs site for a list of product updates.
Let’s make this your most personalized season yet!