An image of attendees at Amperity's Minna Gallery in San Francisco. A text overlay reads "Databricks Data + AI Summit Event Recap."
Featured blog

Inside Amperity at the 2025 Databricks Data + AI Summit

Identity intelligence, industry insights, and cloud-first collaboration!

An illustration depicting three curved arrows forming a circle overlaying repetitive blocks of code.

blog

Jun 17

Groundhog Data

Eat, sleep, model the same data. Repeat.

blog

Jun 9

Meet Chuck Data: Your New AI Sidekick for Customer Data Engineering

If you’re a data engineer working in Databricks, chances are your days are packed with manual data wrangling, complex SQL, and reactive requests

An illustration of text bubbles capturing a conversation between a human and an AI agent on the topic of Braze data schemas.

blog

May 29

Opportunities for AI Agents and Customer Data Engineering

Today's agents are a watershed moment for customer data management.

an illustration of how our partnerships enable 1:1 personalization for all customers

blog

May 13

Unlocking the Future of Marketing with AI-Powered Personalization

How Amperity, Databricks, and Braze are making 1:1 engagement a reality.

depiction of our identity resolution UI for the spring 2025 launch

blog

May 1

Introducing Amperity’s Identity Resolution Agent

Amperity’s Identity Resolution Agent meets your toughest data challenges at the source and lays the foundation for truly effective AI initiatives.

A workflow of unspecified items connecting to or breaking with a central hub of fuzzy letters that spell AI. The illustration suggests that some items and concepts are easily enhanced by AI technologies, while other items like Identity Resolution need more configuration to fully make use of AI's promise.

blog

Apr 24

Before AI Can Help, Your Customer Data Needs Fixing

Why identity resolution is the silent crisis behind personalization, efficiency, and economic resilience.

illustration of an exact match found using static rules which yields duplicate records

blog

Mar 18

Amperity's Revolutionary Approach to Enterprise-Scale Matching

Matching is the core of identity resolution. Learn how Amperity optimizes for enterprise data, tackling complex identity challenges.

A graph depicting the connection strength of various identifiers (first and last name, email address, physical address) of one customer.

blog

Mar 13

The Customer Identity Resolution Conundrum

Comparing traditional identity resolution approaches with Amperity's superior solution for connecting individuals across disparate data sources.

A man looking up in wonder at several screens that depict AI-powered tools to make customer data management more efficient and streamlined.

blog

Oct 31

How AI Can Make Data Modeling So Much Faster

Building and maintaining a customer data asset that adds value to the business doesn’t have to be a slog of custom jobs.

Three images of the same fleece pullover, each with a different AI-generated product description. An AI lightning-sparkle (larkle) glimmers around them showing the technomagical influence of generative AI.

blog

Sep 9

Building a Generative AI Workflow to Create More Personalized Marketing Content

A step-by-step example using Databricks Data Intelligence Platform, Amperity Customer Data Platform, and an AI model to create customized content at scale.

A splitscreen image with marketers planning strategy on the left side and a shopper engaging with a tablet on the right side. The line splitting the image is a purple AI sparkle (actually Amperity's version, the lightning sparkle or "larkle"), indicating that AI is the mediating layer between brands and customers.

blog

Jul 2

Brands Will Need to Adapt in the Era of AI Gatekeepers

When customers spend more time with AI assistants than with businesses, every direct brand interaction will count even more.

The stage at Amplify, Amperity's annual summit. In the foreground, someone in the audience is taking a photograph or video of what's happening on stage, because they are so engaged.

blog

May 28

Amplify 2024 Recap: AI, Paid Media, and the Lakehouse CDP

A day of conversation and inspiration around the future of customer data.