New Amperity Product Updates: Journeys, AI-Powered Segmentation, and BigQuery Integration

Most companies are racing to adopt AI, but without leadership, alignment, and clean data, their transformations risk failure before they start.

AI spend is rising, but retailers are holding back on using it with customers - and leaving big value on the table.

Retailers are betting big on AI, but bad customer data is blocking progress before it starts.

45% of retailers use AI weekly or more, but only 11% say they’re ready to scale it across the business.

Transform dizzying customer journeys into clear, contextual experiences.

For Amperity, application and data security starts with design.

AI vendors often paint a picture of flawless, one-to-one customer personalization at scale. The reality is more complicated.

Retailers depend on customer relationships, and AI has the potential to greatly optimize marketing efforts by deepening those relationships

Brands can use AI to convert omnichannel data into sharper insights & scale content creation to match how individual audience segments.

Identity intelligence, industry insights, and cloud-first collaboration

Eat, sleep, model the same data. Repeat.

In a fragmented advertising landscape, marketers are constantly challenged to prove ROI — as more conversions happen outside the view of tracking pixels.