Many marketers face a frustrating customer data paradox. You may know what you want to accomplish but getting from strategy to execution requires jumping through technical hoops, waiting on analyst queues, or learning specialized query languages. What if you could simply describe your campaign goal and watch it come to life?
Today, we're excited to announce our Winter 2026 launch of Customer Data Agent, a powerful new AI capability that transforms how marketing teams build customer journeys.
Now, anyone can go from a high-level marketing objective to a fully configured journey using nothing but plain text prompts.
The evolution of AmpAI
Since its launch, AmpAI is the intelligence that has helped brands surface insights from complex customer data. But we heard a consistent request from customers: "This is great for understanding our customers, but can it help us actually take action with that understanding?"
Customer Data Agent is our answer. It allows teams to access insights and take meaningful action all through natural language - from creating segments to building complete customer journeys with no code required.
AI-powered solutions like Customer Data Agent are where the market is headed, and what marketing leaders need to champion to continue evolving the customer experience.
According to a Gartner® report, “For CMOs, AI agents allow teams to move beyond reactive bots and assistants to deliver personalized, efficient, and adaptive customer experiences. At their core, AI agents help marketers optimize omnichannel experiences by analyzing behavior and preferences to recommend content, automate tasks, and support smarter decisions.”*
What can a Customer Data Agent do?
Customer Data Agent brings four interconnected workflow capabilities to your fingertips:
Strategic Planning
Start with a high-level ask like "I want to re-engage customers who haven't purchased in 90 days" or "Help me welcome new loyalty members." Customer Data Agent translates your strategic intent into a concrete execution plan, outlining the segments you'll need and mapping the journey flow before any building begins. This planning step ensures alignment between your goals and your tactics before you invest time in building.
Data exploration
Not sure which attributes to use for your targeting criteria? Customer Data Agent lets you explore your customer data conversationally. Ask questions like "What percentage of our customers have made repeat purchases?" or "Show me the distribution of customers by loyalty tier." Use these insights to inform smarter segmentation decisions and more effective journey design.
Segmentation
Creating the right audience is often the most time-consuming part of campaign development. With Customer Data Agent, you can describe your target audience in plain language: "Customers who made their first purchase in the last 30 days and spent over $100." The system generates the underlying SQL, builds the segment, and lets you refine it through continued conversation. No syntax memorization required. No waiting for a data team to translate your requirements.
Journey generation
Here's where it all comes together. Describe the journey you want to create, and Customer Data Agent generates a complete journey configuration, including all necessary segments and the full journey flow. Want to add a time delay? Change a channel? Just ask. The AI interprets your requests and updates the journey accordingly.
Built for marketers, powered by intelligence
Customer Data Agent isn't just a shortcut. It's a fundamentally different way of working with customer data.
Traditional journey building requires marketers to think in database terms: table names, field types, join conditions. Customer Data Agent lets you think in marketing terms: customer behaviors, campaign goals, audience characteristics. The system handles the translation.
And because Customer Data Agent builds on Amperity's unified customer foundation, every segment you create draws from resolved customer profiles, not fragmented data silos. Your AI-generated journeys benefit from the same identity resolution and data quality that powers your most sophisticated analytics.
Getting started with Customer Data Agent
To enable Customer Data Agent, reach out to your Customer Success Manager.
We recommend starting with a straightforward use case, perhaps a welcome series for new customers or a win-back campaign for lapsed buyers. Describe your goal, review the generated plan, and iterate from there. You'll quickly discover how natural it feels to build journeys through conversation.
Additional Winter announcements
Multiple identity graphs in a single-tenant: With Amperity’s Contextual Identity Graphs, we can deploy a wide swath of identity graphs based on the unique needs of your business context. For example, that means you can create a broad (probabilistic bias) graph to maximize marketing reach and a strict (deterministic bias) graph to guarantee customer privacy, simultaneously, without data duplication or chaos.
Metrics updates: Your customer data changes every day. Your identity resolution should, too. This dashboard tracks the daily heartbeat of your database, showing you exactly how yesterday’s raw data became today’s unified profiles. See precisely which profiles merged, split, or were newly discovered by our patented AI - giving you total transparency into how we turn data chaos into a stable, usable audience.
Journey Goals: Move beyond binary "purchase" tracking. Track the micro-moments that matter - loyalty signups, profile enrichment, and engagement - without kicking the customer out of the experience.
The bottom line
Customer Data Agent represents a shift in how marketing teams can operate. Instead of translating marketing strategy into technical requirements and waiting for execution, you can move directly from idea to implementation.
The question is no longer "How do I build this?" It's "What do I want to accomplish?"
Ready to try Customer Data Agent? Contact your Amperity account team or contact us for a personalized demo.
*Gartner, The Impact of AI Agents on Marketing, Nicole Greene, Lizzy Foo Kune, 7 November 2025.
GARTNER is a trademark of Gartner, Inc. and/or its affiliates.