A hand holds a magnifying glass up to a bar graph to reveal increasing return on investment

Turn Your First-Party Data Into a Revenue Stream

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Introducing Audience Monetization: Generate New Revenue from the Customer Data You Already Own

Trust by Design: How Amperity’s Customer Data Agent Balances Power with Control

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2025: The Year Amperity Set a New Standard for Customer Data

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Cyber Weekend Post-Mortem: Trends and Takeaways from This Year’s Holiday Sales

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You’ve Acquired Thousands of New Holiday Shoppers. Here’s How to Retain Them in 2026.

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Our Best of the Blog: A Year of AI Innovation, Real-Time Solutions, and Customer Data Excellence

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The Contextual Layer: Why AI Unites Marketing and Data Engineering Teams

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How To Choose the Right Customer Data Platform

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Finding Your Place on the Return on Customer Data (ROCD) Maturity Curve

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What is a Customer Data Platform (CDP)?

ROCD (noun): Return on Customer Data: business impact generated by investments in customer data.

Return on Customer Data: What It Is, How To Measure It, and Why It Matters

Holiday 2025: Why This Season Will Redefine How Retailers Use AI and Customer Data

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Real-Time Personalization Is Reshaping Hotel Guest Experiences

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The Return on Customer Data Blueprint for Modern Airlines

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How Amperity’s Real-Time Architecture Helps Travel and Hotel Brands Capture Every Moment of Value

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Introducing Real-Time Profiles: Unifying Historical Customer Identities with Real-Time Events

Unifying Batch and Real-Time at Amperity

The Immediate AI Opportunities Transforming Hotel and Airline Brands

Why Customer Data Is the New Currency for Hotels and Airlines

How CDPs are Helping Travel Brands Achieve AI Breakthroughs

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Feeding ML Models with Complete Customer Profiles

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Maximize Guest Data with the Travel & Hospitality CDP RFP Guide

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Amperity + Attentive: Smarter SMS and Mobile Engagement

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Amperity + Braze: Where Guest Data Becomes Action

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Redefining CDP: How Brands Should Think About Customer Data in the Age of AI

Redefining Travel Loyalty: How Hotels and Airlines Use Customer Data to Personalize Guest Experiences

How AI Is Transforming Data Workflows and Developer Productivity

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The Identity Foundation: Setting the Stage for AI Breakthroughs

Three Hurdles to AI Success — and How to Clear Them

AI at Arm’s Length: Why Retailers Are Hesitating to Use AI Where It Matters Most

Retailers Want AI to Drive Growth — But Incomplete Data Is Getting in the Way

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AI Investments Are Up, But Customer Impact Is Flat: What Retailers Are Missing from Their AI Investments

From Data to Delight: Real Personalization Starts with Amperity

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New Amperity Product Updates: Journeys, AI-Powered Segmentation, and BigQuery Integration

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How Amperity Secures its AI Agents

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Retail’s AI Reality Check: Focus on Segmentation & Experimentation for Real Results

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High Risk: Three Potential AI Consequences of Bad Data for the Retail Industry

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Four Key Barriers Facing AI Adoption in Retail

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Inside Amperity at the 2025 Databricks Data + AI Summit

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Unlocking the Full Value of Media Spend: Why Conversion APIs Are a No-Brainer

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Groundhog Data

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Meet Chuck Data: Your New AI Sidekick for Customer Data Engineering

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Drive Loyalty That Lasts in Travel & Hospitality

Turn “Dear Guest” into “Welcome Back!”

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Opportunities for AI Agents and Customer Data Engineering

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Prove What’s Working: Person-Level Attribution for Paid Media

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Unlocking the Future of Marketing with AI-Powered Personalization

Honoring a Legacy of Leadership and Resilience: Celebrating AANHPI Heritage Month at Amperity

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Announcing Amperity’s Quarterly Release - Spring ‘25

Turning Tariffs Into Opportunity: How First-Party Data Helps Retail Brands Do More With Less

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Introducing Amperity’s Identity Resolution Agent

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Why Innovation is a Critical Part of Amperity’s DNA

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Before AI Can Help, Your Customer Data Needs Fixing

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The New Customer Data Imperative: Turning Foundations into Value Recap

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Building the Infrastructure for Personalization at Scale

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Amperity's Revolutionary Approach to Enterprise-Scale Matching

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The Customer Identity Resolution Conundrum

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Getting the Most Out of Your Customer Data Vendor

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Why Your Customer Data Initiatives Keep Failing

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Stop Collecting Customer Data—Start Using It

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Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

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Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?

Introducing the Customer Data Cloud from Amperity, where you can use AI to build and activate customer profiles in your data lakehouse.

Introducing Amperity’s Customer Data Cloud

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In Digital Advertising, Focus On Reaching People Over Devices

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How AI Can Make Data Modeling So Much Faster

For Travel & Hospitality, a Loyalty ID is Not Enough

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Building a Generative AI Workflow to Create More Personalized Marketing Content

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Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

A split-screen image showing different approaches to digital advertising. On the left side, a third-party data-powered DMP is surrounded by icons indicating long timelines and high costs. on the right is a first-party data-powered system at the center of a network of customer data tools and and activation channels

What Advertisers Can Do After Oracle’s DMP Is Gone

A splitscreen image with marketers planning strategy on the left side and a shopper engaging with a tablet on the right side. The line splitting the image is a purple AI sparkle (actually Amperity's version, the lightning sparkle or "larkle"), indicating that AI is the mediating layer between brands and customers. 

Brands Will Need to Adapt in the Era of AI Gatekeepers

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What (really) is Zero Copy?

Three digital windows showing ad space ready to be used. The multiple windows point to the multiple ad networks and environments where brands can advertise.

The Future of Retail Media Networks is Automated and Transparent

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Another Market Shift Toward the Lakehouse CDP

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Amplify 2024 Recap: AI, Paid Media, and the Lakehouse CDP

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The Lakehouse CDP: Data Quality and Governance Without the Silos

A superhero with a database for a head and an Amperity logo on his chest stands proudly and mightily in front of the frame. on his database is a circular icon that represents open sharing in a Data Lakehouse. Peeking out from behind him are two other superhero types, but scrawnier and less heroic, also with database heads. One represents Packaged CDPs, and the other represents Composable CDPs. 

The Third Era of the CDP is Here

A data lakehouse, depicted with a warehouse on the shore of a lake. There is an innertube with a cocktail in the lake to suggest the easier life that awaits lakehouse users. 

Why Open Sharing in the Lakehouse is the Future of Customer Data

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3 Headaches of Advertising Through Onboarders (And How to Fix Them)

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Pay Equity, Inclusivity, and Belonging: Amperity's Comprehensive Approach

Practical Steps to Getting Started with Gen AI for Marketing

AmpAI: Four Ways AI Unlocks Value

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Why Your AI for Marketing Won't Work

Warning signs: Third-party cookie deprecation is already hurting your marketing

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Generative AI and Personalization won’t work without a Customer Data Operations strategy

Making Gen AI Work for Marketing Starts with Another Kind of AI

Unified customer data + tech ecosystem = everything works better

The One Thing You Need for All Your Tech Tools (Including AI) to Actually Work

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Three Ways a CDP Boosts Your Loyalty Program

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Not Planning for Black Friday and 2024 Yet? (Yikes.)

Amperity & Snowflake: A Partnership for Enhanced Customer Experiences

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Most CDPs Are Not Actually Platforms for Customer Data

The Mutual Benefits of AI and Customer Data Platforms

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Identity resolution: Know who’s who before you say yoo-hoo

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Navigating the deprecation of third-party cookies: The future is already here

Pioneering Privacy-Conscious Advertising with Unified ID 2.0

Unlocking First-Party Data

You Can't Maximize ROAS in the Dark

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Five reasons you should break up with your third-party data vendor

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Introducing Customer Data Agent: From Question to Data Activation in Minutes