Hero for the Fall release blog announcement

Introducing Real-Time Profiles: Unifying Historical Customer Identities with Real-Time Events

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Unifying Batch and Real-Time at Amperity

The Immediate AI Opportunities Transforming Hotel and Airline Brands

Why Customer Data Is the New Currency for Hotels and Airlines

How CDPs are Helping Travel Brands Achieve AI Breakthroughs

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Feeding ML Models with Complete Customer Profiles

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Maximize Guest Data with the Travel & Hospitality CDP RFP Guide

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Amperity + Attentive: Smarter SMS and Mobile Engagement

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Amperity + Braze: Where Guest Data Becomes Action

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Redefining CDP: How Brands Should Think About Customer Data in the Age of AI

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Redefining Travel Loyalty: How Hotels and Airlines Use Customer Data to Personalize Guest Experiences

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The Identity Foundation: Setting the Stage for AI Breakthroughs

Three Hurdles to AI Success — and How to Clear Them

AI at Arm’s Length: Why Retailers Are Hesitating to Use AI Where It Matters Most

Retailers Want AI to Drive Growth — But Incomplete Data Is Getting in the Way

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AI Investments Are Up, But Customer Impact Is Flat: What Retailers Are Missing from Their AI Investments

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From Data to Delight: Real Personalization Starts with Amperity

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New Amperity Product Updates: Journeys, AI-Powered Segmentation, and BigQuery Integration

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How Amperity Secures its AI Agents

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Retail’s AI Reality Check: Focus on Segmentation & Experimentation for Real Results

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High Risk: Three Potential AI Consequences of Bad Data for the Retail Industry

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Four Key Barriers Facing AI Adoption in Retail

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Inside Amperity at the 2025 Databricks Data + AI Summit

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Groundhog Data

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Unlocking the Full Value of Media Spend: Why Conversion APIs Are a No-Brainer

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Meet Chuck Data: Your New AI Sidekick for Customer Data Engineering

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Drive Loyalty That Lasts in Travel & Hospitality

Turn “Dear Guest” into “Welcome Back!”

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Opportunities for AI Agents and Customer Data Engineering

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Prove What’s Working: Person-Level Attribution for Paid Media

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Unlocking the Future of Marketing with AI-Powered Personalization

Honoring a Legacy of Leadership and Resilience: Celebrating AANHPI Heritage Month at Amperity

Turning Tariffs Into Opportunity: How First-Party Data Helps Retail Brands Do More With Less

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Announcing Amperity’s Quarterly Release - Spring ‘25

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Introducing Amperity’s Identity Resolution Agent

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Why Innovation is a Critical Part of Amperity’s DNA

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Before AI Can Help, Your Customer Data Needs Fixing

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The New Customer Data Imperative: Turning Foundations into Value Recap

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Building the Infrastructure for Personalization at Scale

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Amperity's Revolutionary Approach to Enterprise-Scale Matching

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The Customer Identity Resolution Conundrum

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Getting the Most Out of Your Customer Data Vendor

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Why Your Customer Data Initiatives Keep Failing

Celebrating International Women's Day Through Our Core Values

Stop Collecting Customer Data—Start Using It

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Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

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Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?

Introducing the Customer Data Cloud from Amperity, where you can use AI to build and activate customer profiles in your data lakehouse.

Introducing Amperity’s Customer Data Cloud

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In Digital Advertising, Focus On Reaching People Over Devices

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How AI Can Make Data Modeling So Much Faster

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For Travel & Hospitality, a Loyalty ID is Not Enough

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Building a Generative AI Workflow to Create More Personalized Marketing Content

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Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

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What Advertisers Can Do After Oracle’s DMP Is Gone

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Brands Will Need to Adapt in the Era of AI Gatekeepers

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What (really) is Zero Copy?

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The Future of Retail Media Networks is Automated and Transparent

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Another Market Shift Toward the Lakehouse CDP

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Amplify 2024 Recap: AI, Paid Media, and the Lakehouse CDP

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The Third Era of the CDP is Here

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The Lakehouse CDP: Data Quality and Governance Without the Silos

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Why Open Sharing in the Lakehouse is the Future of Customer Data

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3 Headaches of Advertising Through Onboarders (And How to Fix Them)

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Pay Equity, Inclusivity, and Belonging: Amperity's Comprehensive Approach

Practical Steps to Getting Started with Gen AI for Marketing

AmpAI: Four Ways AI Unlocks Value

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Why Your AI for Marketing Won't Work

Warning signs: Third-party cookie deprecation is already hurting your marketing

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Generative AI and Personalization won’t work without a Customer Data Operations strategy

Making Gen AI Work for Marketing Starts with Another Kind of AI

Unified customer data + tech ecosystem = everything works better

The One Thing You Need for All Your Tech Tools (Including AI) to Actually Work

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Three Ways a CDP Boosts Your Loyalty Program

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Not Planning for Black Friday and 2024 Yet? (Yikes.)

Amperity & Snowflake: A Partnership for Enhanced Customer Experiences

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Most CDPs Are Not Actually Platforms for Customer Data

The Mutual Benefits of AI and Customer Data Platforms

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Identity resolution: Know who’s who before you say yoo-hoo

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Navigating the deprecation of third-party cookies: The future is already here

Pioneering Privacy-Conscious Advertising with Unified ID 2.0

Unlocking First-Party Data

You Can't Maximize ROAS in the Dark

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Five reasons you should break up with your third-party data vendor

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Understanding and Improving Average Order Value (AOV)

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Key Use Cases for a Customer Data Platform

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CDP vs. CRM, What's the Difference?

Turning Customer Data Into Value with Strategic Marketing Use Cases

Amplify 2023 Recap: Together We’re Electric

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Understanding Customer Segmentation: A Key to Enhanced Marketing Strategy

Lookalike Audiences: Basics & Benefits

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The Four Big Drags on Marketing Productivity and How to Escape Them

Get Customer Clarity (and Boost Business) with a Unified View

Everything You Wanted to Know About Customer Lifetime Value (CLV) and Lifetime Value (LTV)

Third-Party Collapse and the DMP Downfall

Celebrating women in leadership: Amy Pelly, CFO at Amperity

Amperity Female Leadership Series: Amy Pelly

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The Four Horsemen of Data Deprecation and the New Era of Advertising

How to Choose the Right CDP for Data Confidence and Business Growth

Celebrating women in leadership: Yuqing Fan, Head of Corp Dev & Strategic Finance at Amperity

How AI Is Transforming Data Workflows and Developer Productivity