Announcing Amperity’s Quarterly Release - Spring ‘25

AI capabilities that solve the challenges of data access and data quality.

Learn about what AOV is, why it's important, and how to improve it to boost your business.

Entity clustering duplicated database records to underlying entities is an increasingly critical part of modern data integration management.

What exactly does a top-notch customer data foundation look like? Find out in our blog post.

Many brands have one surprising and unfortunate thing in common: they think they know their best customers, but they don’t.

Some of the more sophisticated brands are using incremental attribution measurement, a method that compares results from a test group and a control group.

Once you have a clear view of each individual customer, you can start to think about predictive attribution more strategically.

So how can analytics teams lead the way on attribution? We dig into attribution to consider how it’s evolving. Find out more in our blog post.