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blog
Mar 18
Three Surprising Use Cases for Real-time Personalization
Real-time personalization goes beyond targeted ads, transforming paid media, customer service, and operations across the full journey.

blog
Mar 18
Your Data Scientists Were Hired to Build Models. They're Cleaning Spreadsheets Instead.
Data science teams spend half their time or more preparing data instead of analyzing it. The cost goes far beyond salaries.

blog
Mar 16
Build vs. Buy a CDP: What It Actually Takes to Build One In-House
The true cost of building a customer data platform goes far beyond engineering hours.

blog
Mar 10
Why Brands with Unified IDs Will Win the First-Party Data Bidding Wars
Unified customer identity is the foundation of audience monetization, turning first-party data into a trusted, recurring revenue stream.

blog
Mar 10
Chuck Data Now Runs Natively on AWS
Amperity's open-source AI agent for Identity Resolution now supports Redshift, EMR, and Amazon Bedrock, no platform migration required.

blog
Mar 3
The New First-Party Data Economy: How to Turn Data Into Margin
Brands can turn first-party customer data into a new revenue stream by packaging privacy-safe audience segments for advertisers.

blog
Feb 26
Amperity vs. Uniphore: An Honest Comparison of Two Enterprise CDPs
Compare Amperity and Uniphore CDPs side by side to see how identity resolution, AI, data architecture, and enterprise capabilities stack up.

blog
Feb 19
The Data is In: Here’s What Retail Customers Want from Personalization
New survey data breaks down what works in retail personalization: which channels customers prefer, when to reach out, and what drives sales.

blog
Feb 18
Beyond Marketing: How Teams Across the Enterprise Are Using Customer Intelligence to Transform Every Interaction
When every team works from the same customer context, you stop analyzing data and start using it.

blog
Feb 12
How Hotels Can Use Customer Data to Drive Direct Bookings
Direct bookings mean higher margins and stronger guest relationships. Here's how to use data to detect intent and deliver the right incentives.

blog
Feb 11
Amperity vs Hightouch: Enterprise CDP Comparison
Compare Amperity vs Hightouch: Explore CDP capabilities, AI-powered identity resolution, pricing, and which platform fits your enterprise data needs.

blog
Jan 29
First-Party vs. Third-Party Data: What Marketers Need to Know in 2026
Google kept third-party cookies, but expanding privacy laws and AI-driven marketing have made first-party data more critical than ever.
