
blog
Oct 31
How AI Can Make Data Modeling So Much Faster
Building and maintaining a customer data asset that adds value to the business doesn’t have to be a slog of custom jobs.

blog
Sep 9
Building a Generative AI Workflow to Create More Personalized Marketing Content
A step-by-step example using Databricks Data Intelligence Platform, Amperity Customer Data Platform, and an AI model to create customized content at scale.

blog
Aug 20
Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers
Making customer data easier to manage and more effective for driving value.

blog
Jun 13
What (really) is Zero Copy?
This often-heard term in the customer data space can refer to composability, security, or minimizing complexity — and ideally all three.

blog
Jun 4
Another Market Shift Toward the Lakehouse CDP
Snowflake is the latest data platform moving toward Lakehouse architecture and open data-sharing formats.

blog
May 16
The Lakehouse CDP: Data Quality and Governance Without the Silos
Now users can easily share customer data among tools and platforms without having to copy data or build and manage connections.

blog
May 7
Why Open Sharing in the Lakehouse is the Future of Customer Data
Lakehouse data sharing capabilities make it easy to maintain customer data quality and governance across the stack.

blog
Mar 6
AmpAI: Four Ways AI Unlocks Value
AI capabilities that solve the challenges of data access and data quality.

blog
Dec 13
Generative AI and Personalization won’t work without a Customer Data Operations strategy
Building, maintaining, and managing change in your customer data foundation is far more involved than many might think.