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Self-Service Predictive Models: A Data Science Toolkit Inside the Customer Data Cloud

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Amperity MCP Server for Customer Data: Connecting AI Frameworks and Martech Platforms To Your Unified Profile

Amperity vs Treasure AI (formerly Treasure Data)

Amperity vs Treasure AI (formerly Treasure Data): A Customer Data Platform Comparison for Enterprise Brands

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What to Include in a CDP RFP: A Framework for Enterprise Buyers

The Three Essential Steps for Modern Customer Loyalty

Identity Resolution Techniques: Probabilistic, Deterministic, and Hybrid Approaches

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Turning Travel Audiences Into Revenue: How Airlines and Hotel Brands Can Monetize First-Party Data

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How to Unify Customer Data from Multiple Sources

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Amplify 2026: The Rise of Agentic Marketing

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The Hidden Cost of Bad Customer Data (And How to Measure It)

Personalization Can’t Wait: Why Real-Time Data Is Now Imperative

Your Customer Data Governance Says You Agree on the Customer. Your Data Doesn't.

Your Data Scientists Were Hired to Build Models. They're Cleaning Spreadsheets Instead.

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Three Surprising Use Cases for Real-time Personalization

Build vs. Buy a CDP: What It Actually Takes to Build One In-House

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Chuck Data Now Runs Natively on AWS

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Why Brands with Unified IDs Will Win the First-Party Data Bidding Wars

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The New First-Party Data Economy: How to Turn Data Into Margin

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Amperity vs. Uniphore: An Honest Comparison of Two Enterprise CDPs

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The Data is In: Here’s What Retail Customers Want from Personalization

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Beyond Marketing: How Teams Across the Enterprise Are Using Customer Intelligence to Transform Every Interaction

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How Hotels Can Use Customer Data to Drive Direct Bookings

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Amperity vs Hightouch: Enterprise CDP Comparison

Why Real-time Personalization is Key for Converting Millennials and Gen Z

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First-Party vs. Third-Party Data: What Marketers Need to Know in 2026

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How to Achieve a 360-Degree View of Your Customers in 2026

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AI in Retail: Today, Tomorrow, and Two Years from Now

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Introducing Audience Monetization: Generate New Revenue from the Customer Data You Already Own

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Turn Your First-Party Data Into a Revenue Stream

Trust by Design: How Amperity’s Customer Data Agent Balances Power with Control

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Introducing Customer Data Agent: From Question to Data Activation in Minutes

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2025: The Year Amperity Set a New Standard for Customer Data

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Cyber Weekend Post-Mortem: Trends and Takeaways from This Year’s Holiday Sales

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You’ve Acquired Thousands of New Holiday Shoppers. Here’s How to Retain Them in 2026.

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Our Best of the Blog: A Year of AI Innovation, Real-Time Solutions, and Customer Data Excellence

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The Contextual Layer: Why AI Unites Marketing and Data Engineering Teams

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How To Choose the Right Customer Data Platform

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Finding Your Place on the Return on Customer Data™ Maturity Curve

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What is a Customer Data Platform (CDP)?

ROCD (noun): Return on Customer Data: business impact generated by investments in customer data.

Return on Customer Data™: What It Is, How To Measure It, and Why It Matters

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Holiday 2025: Why This Season Will Redefine How Retailers Use AI and Customer Data

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Real-Time Personalization Is Reshaping Hotel Guest Experiences

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The Return on Customer Data® Blueprint for Modern Airlines

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How Amperity’s Real-Time Architecture Helps Travel and Hotel Brands Capture Every Moment of Value

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Unifying Batch and Real-Time at Amperity

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Introducing Real-Time Profiles: Unifying Historical Customer Identities with Real-Time Events

The Immediate AI Opportunities Transforming Hotel and Airline Brands

Why Customer Data Is the New Currency for Hotels and Airlines

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How CDPs are Helping Travel Brands Achieve AI Breakthroughs

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Feeding ML Models with Complete Customer Profiles

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Maximize Guest Data with the Travel & Hospitality CDP RFP Guide

Amperity + Attentive: Smarter SMS and Mobile Engagement

Amperity + Braze: Where Guest Data Becomes Action

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Redefining CDP: How Brands Should Think About Customer Data in the Age of AI

How AI Is Transforming Data Workflows and Developer Productivity

Redefining Travel Loyalty: How Hotels and Airlines Use Customer Data to Personalize Guest Experiences

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The Identity Foundation: Setting the Stage for AI Breakthroughs

Three Hurdles to AI Success — and How to Clear Them

AI at Arm’s Length: Why Retailers Are Hesitating to Use AI Where It Matters Most

Retailers Want AI to Drive Growth — But Incomplete Data Is Getting in the Way

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AI Investments Are Up, But Customer Impact Is Flat: What Retailers Are Missing from Their AI Investments

From Data to Delight: Real Personalization Starts with Amperity

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New Amperity Product Updates: Journeys, AI-Powered Segmentation, and BigQuery Integration

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How Amperity Secures its AI Agents

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Retail’s AI Reality Check: Focus on Segmentation & Experimentation for Real Results

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High Risk: Three Potential AI Consequences of Bad Data for the Retail Industry

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Four Key Barriers Facing AI Adoption in Retail

Attendees at Amperity's Minna Gallery in San Francisco. A text overlay reads "Databricks Data + AI Summit Event Recap."

Inside Amperity at the 2025 Databricks Data + AI Summit

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Groundhog Data

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Unlocking the Full Value of Media Spend: Why Conversion APIs Are a No-Brainer

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Meet Chuck Data: Your New AI Sidekick for Customer Data Engineering

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Drive Loyalty That Lasts in Travel & Hospitality

Turn “Dear Guest” into “Welcome Back!”

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Opportunities for AI Agents and Customer Data Engineering

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Prove What’s Working: Person-Level Attribution for Paid Media

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Unlocking the Future of Marketing with AI-Powered Personalization

Honoring a Legacy of Leadership and Resilience: Celebrating AANHPI Heritage Month at Amperity

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Introducing Amperity’s Identity Resolution Agent

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Announcing Amperity’s Quarterly Release - Spring ‘25

Turning Tariffs Into Opportunity: How First-Party Data Helps Retail Brands Do More With Less

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Why Innovation is a Critical Part of Amperity’s DNA

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Before AI Can Help, Your Customer Data Needs Fixing

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The New Customer Data Imperative: Turning Foundations into Value Recap

Building the Infrastructure for Personalization at Scale

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Amperity's Revolutionary Approach to Enterprise-Scale Matching

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Getting the Most Out of Your Customer Data Vendor

The Customer Identity Resolution Conundrum

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Why Your Customer Data Initiatives Keep Failing

Celebrating International Women's Day Through Our Core Values

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Stop Collecting Customer Data—Start Using It

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Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

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Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?

Introducing the Customer Data Cloud from Amperity, where you can use AI to build and activate customer profiles in your data lakehouse.

Introducing Amperity’s Customer Data Cloud

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In Digital Advertising, Focus On Reaching People Over Devices

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How AI Can Make Data Modeling So Much Faster

For Travel & Hospitality, a Loyalty ID is Not Enough

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Building a Generative AI Workflow to Create More Personalized Marketing Content

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Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

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What Advertisers Can Do After Oracle’s DMP Is Gone

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Introducing Amperity's Spring 2026 Launch: Closing the Customer Decision Gap