Introducing Customer Data Agent: From Question to Data Activation in Minutes

Amperity's conference returns to explore how leading brands are operationalizing agentic marketing and turning customer data into real-time decisions.

Bad customer data costs more than you think. Learn how to measure wasted spend, missed revenue, and AI readiness gaps with this four-part framework.

Over half of Americans expect personalization in real time, and 69% say instant recommendations make them more likely to buy.

When every team applies its own governance standards to the same customer data, every downstream decision starts from a different version of the truth.

Data science teams spend half their time or more preparing data instead of analyzing it. The cost goes far beyond salaries.

Real-time personalization goes beyond targeted ads, transforming paid media, customer service, and operations across the full journey.

The true cost of building a customer data platform goes far beyond engineering hours.

Unified customer identity is the foundation of audience monetization, turning first-party data into a trusted, recurring revenue stream.

Amperity's open-source AI agent for Identity Resolution now supports Redshift, EMR, and Amazon Bedrock, no platform migration required.

Brands can turn first-party customer data into a new revenue stream by packaging privacy-safe audience segments for advertisers.

Compare Amperity and Uniphore CDPs side by side to see how identity resolution, AI, data architecture, and enterprise capabilities stack up.

New survey data breaks down what works in retail personalization: which channels customers prefer, when to reach out, and what drives sales.