Image depicting identifying intent, activating incentives, and driving direct growth

How Hotels Can Use Customer Data to Drive Direct Bookings

An illustration of the Amperity and Hightouch logos.

Amperity vs Hightouch: Enterprise CDP Comparison

Why Real-time Personalization is Key for Converting Millennials and Gen Z

An illustration of the words First Party vs Third Party.

First-Party vs. Third-Party Data: What Marketers Need to Know in 2026

An illustration of a simplified customer 360 workflow.

How to Achieve a 360-Degree View of Your Customers in 2026

AI Agent is discussing in plain language a segment to recapture at-risk customers

AI in Retail: Today, Tomorrow, and Two Years from Now

An illustration of the Audiences page in Amperity.

Introducing Audience Monetization: Generate New Revenue from the Customer Data You Already Own

A hand holds a magnifying glass up to a bar graph to reveal increasing return on investment

Turn Your First-Party Data Into a Revenue Stream

Trust by Design: How Amperity’s Customer Data Agent Balances Power with Control

An illustration of the words: 2025 Year in Review

2025: The Year Amperity Set a New Standard for Customer Data

Image depicts data moving in an upward trend

Cyber Weekend Post-Mortem: Trends and Takeaways from This Year’s Holiday Sales

An illustration shows a magnet attracting and retaining new customers

You’ve Acquired Thousands of New Holiday Shoppers. Here’s How to Retain Them in 2026.

Image that says "2025's Greatest Hits" from the Amperity blog

Our Best of the Blog: A Year of AI Innovation, Real-Time Solutions, and Customer Data Excellence

Venn diagram of marketing and engineering, with the overlap in the center representing AI.

The Contextual Layer: Why AI Unites Marketing and Data Engineering Teams

An abstract illustration of lines, circles, and nodes.

How To Choose the Right Customer Data Platform

An illustration of the word CDP repeated in overlapping boxes of text.

What is a Customer Data Platform (CDP)?

Bar graphs going up with second bar displaying message "You are here".

Finding Your Place on the Return on Customer Data (ROCD) Maturity Curve

ROCD (noun): Return on Customer Data: business impact generated by investments in customer data.

Return on Customer Data: What It Is, How To Measure It, and Why It Matters

Holiday 2025: Why This Season Will Redefine How Retailers Use AI and Customer Data

A traveler is served a drink in an airport lounge. The impression from the traveler's easy posture and happy demeanor is of a seamless experience where the traveler's expectations for a tailored experience are met. 

The Return on Customer Data Blueprint for Modern Airlines

Colored lineart of a couple sunbathing by a hotel pool; in the background there's a mountain and a plane taking off

Real-Time Personalization Is Reshaping Hotel Guest Experiences

An illustration of personalization statements in text bubbles: "Welcome back, Anjali"!

How Amperity’s Real-Time Architecture Helps Travel and Hotel Brands Capture Every Moment of Value

An illustration of real-time customer profiles.

Introducing Real-Time Profiles: Unifying Historical Customer Identities with Real-Time Events

Unifying Batch and Real-Time at Amperity

The Immediate AI Opportunities Transforming Hotel and Airline Brands

Why Customer Data Is the New Currency for Hotels and Airlines

How CDPs are Helping Travel Brands Achieve AI Breakthroughs

An abstract illustration of straight, colorful lines intersecting with other lines and nodes in all directions.

Feeding ML Models with Complete Customer Profiles

Lines emanating from a central point and terminating at a series of nodes.

Maximize Guest Data with the Travel & Hospitality CDP RFP Guide

An illustration of the words "Amperity & Attentive."

Amperity + Attentive: Smarter SMS and Mobile Engagement

An illustration of the text "Amperity & Braze"

Amperity + Braze: Where Guest Data Becomes Action

Puzzle pieces fitting together demonstrates how AI requires a composable, flexible foundation.

Redefining CDP: How Brands Should Think About Customer Data in the Age of AI

Redefining Travel Loyalty: How Hotels and Airlines Use Customer Data to Personalize Guest Experiences

How AI Is Transforming Data Workflows and Developer Productivity

Man's image coming into focus once identity is resolved

The Identity Foundation: Setting the Stage for AI Breakthroughs

Three Hurdles to AI Success — and How to Clear Them

AI at Arm’s Length: Why Retailers Are Hesitating to Use AI Where It Matters Most

Retailers Want AI to Drive Growth — But Incomplete Data Is Getting in the Way

sample chart from Amperity’s recent 2025 State of AI in Retail report

AI Investments Are Up, But Customer Impact Is Flat: What Retailers Are Missing from Their AI Investments

From Data to Delight: Real Personalization Starts with Amperity

An illustration of creating a Journey in the Amperity platform. The phrase "Omnichannel Personalization" appears prominently as a header.

New Amperity Product Updates: Journeys, AI-Powered Segmentation, and BigQuery Integration

An illustration of a pad lock in a vibrant magenta gradient.

How Amperity Secures its AI Agents

A magnifying glass that follows the path inside a maze. The image is stylized with bright and bold colors.

Retail’s AI Reality Check: Focus on Segmentation & Experimentation for Real Results

Man looking disgruntled against screens of a product recommendation, a chart going downwards, and email sends to the wrong person.

High Risk: Three Potential AI Consequences of Bad Data for the Retail Industry

A graphic with five concentric circles, from inside out: AI, Reducing Risk, Spending & Goals, Data Silos, and Strong Foundation.

Four Key Barriers Facing AI Adoption in Retail

Attendees at Amperity's Minna Gallery in San Francisco. A text overlay reads "Databricks Data + AI Summit Event Recap."

Inside Amperity at the 2025 Databricks Data + AI Summit

Illustration of a person making a purchase with their mobile phone, with the Amperity UI overlaid.

Unlocking the Full Value of Media Spend: Why Conversion APIs Are a No-Brainer

Three curved arrows forming a circle overlaying repetitive blocks of code.

Groundhog Data

Terminal window with a pixelated teal woodchuck character with some hair and sunglasses.

Meet Chuck Data: Your New AI Sidekick for Customer Data Engineering

An illustration depicting a traveler wearing a backpack standing inside a ring of app icons.

Drive Loyalty That Lasts in Travel & Hospitality

Turn “Dear Guest” into “Welcome Back!”

An illustration of text bubbles capturing a conversation between a human and an AI agent on the topic of Braze data schemas.

Opportunities for AI Agents and Customer Data Engineering

Woman with shopping bags and beanie looking at her mobile device, shopping for 45L camping backpack online.

Prove What’s Working: Person-Level Attribution for Paid Media

an illustration of how our partnerships enable 1:1 personalization for all customers

Unlocking the Future of Marketing with AI-Powered Personalization

Honoring a Legacy of Leadership and Resilience: Celebrating AANHPI Heritage Month at Amperity

A graph depicting the connection strength of various identifiers (first and last name, email address, physical address) of one customer.

Introducing Amperity’s Identity Resolution Agent

depiction of our identity resolution UI for the spring 2025 launch

Announcing Amperity’s Quarterly Release - Spring ‘25

Turning Tariffs Into Opportunity: How First-Party Data Helps Retail Brands Do More With Less

An illustration of the ampersand Amperity logo nested on a silver disc. An Amperity patent number appears along the inside bottom edge the disc. A cluster graph of muted blue, green, and yellow lines connect to gray nodes in the background behind the disc.

Why Innovation is a Critical Part of Amperity’s DNA

A workflow of unspecified items connecting to or breaking with a central hub of fuzzy letters that spell AI. The illustration suggests that some items and concepts are easily enhanced by AI technologies, while other items like Identity Resolution need more configuration to fully make use of AI's promise.

Before AI Can Help, Your Customer Data Needs Fixing

Amperity and Forrester logos accompanied by the headshots of 3 speakers

The New Customer Data Imperative: Turning Foundations into Value Recap

Depiction of personalization at scale, shows one silhouette of a person connected to several rings which signify touchpoints on the customer journey

Building the Infrastructure for Personalization at Scale

illustration of an exact match found using static rules which yields duplicate records

Amperity's Revolutionary Approach to Enterprise-Scale Matching

Graphic depicting identity resolution: connecting lines forming between white orbs

The Customer Identity Resolution Conundrum

Cursor over "Objective Setting" label, next to "Quick Wins" and "Training & Adoption"

Getting the Most Out of Your Customer Data Vendor

Red triangle icons with exclamation icon over data grid 

Why Your Customer Data Initiatives Keep Failing

Celebrating International Women's Day Through Our Core Values

Stop Collecting Customer Data—Start Using It

Illustration of hand holding a small green gift box

Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

Hand holding magnifying glass to an incrementing bar chart, next to an icon "Ad".

Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?

Introducing the Customer Data Cloud from Amperity, where you can use AI to build and activate customer profiles in your data lakehouse.

Introducing Amperity’s Customer Data Cloud

A series of overlapping circles, suggesting different audience groups and the ability to target outreach. 

In Digital Advertising, Focus On Reaching People Over Devices

A man looking up in wonder at several screens that depict AI-powered tools to make customer data management more efficient and streamlined. 

How AI Can Make Data Modeling So Much Faster

For Travel & Hospitality, a Loyalty ID is Not Enough

Three images of the same fleece pullover, each with a different AI-generated product description. An AI lightning-sparkle (larkle) glimmers around them showing the technomagical influence of generative AI.

Building a Generative AI Workflow to Create More Personalized Marketing Content

An image with large font text saying "SAVE TIME, MONEY, EFFORT" with icons indicating a calendar, a stack of money, and a group of smiling employees.

Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

A split-screen image showing different approaches to digital advertising. On the left side, a third-party data-powered DMP is surrounded by icons indicating long timelines and high costs. on the right is a first-party data-powered system at the center of a network of customer data tools and and activation channels

What Advertisers Can Do After Oracle’s DMP Is Gone

A splitscreen image with marketers planning strategy on the left side and a shopper engaging with a tablet on the right side. The line splitting the image is a purple AI sparkle (actually Amperity's version, the lightning sparkle or "larkle"), indicating that AI is the mediating layer between brands and customers. 

Brands Will Need to Adapt in the Era of AI Gatekeepers

Three digital windows showing ad space ready to be used. The multiple windows point to the multiple ad networks and environments where brands can advertise.

The Future of Retail Media Networks is Automated and Transparent

Three icons representing composability, security, and minimizing complexity, against a backdrop with large font type reading ZERO COPY

What (really) is Zero Copy?

A vibrant neon motorboat speeds through the data waves beside a Data Lakehouse, symbolizing upbeat momentum for the Lakehouse space. 

Another Market Shift Toward the Lakehouse CDP

The stage at Amplify, Amperity's annual summit. In the foreground, someone in the audience is taking a photograph or video of what's happening on stage, because they are so engaged. 

Amplify 2024 Recap: AI, Paid Media, and the Lakehouse CDP

An image of the Amperity Lakehouse CDP user interface showing someone setting up a Bridge connection to share data between the CDP and the lakehouse.

The Lakehouse CDP: Data Quality and Governance Without the Silos

A superhero with a database for a head and an Amperity logo on his chest stands proudly and mightily in front of the frame. on his database is a circular icon that represents open sharing in a Data Lakehouse. Peeking out from behind him are two other superhero types, but scrawnier and less heroic, also with database heads. One represents Packaged CDPs, and the other represents Composable CDPs. 

The Third Era of the CDP is Here

A data lakehouse, depicted with a warehouse on the shore of a lake. There is an innertube with a cocktail in the lake to suggest the easier life that awaits lakehouse users. 

Why Open Sharing in the Lakehouse is the Future of Customer Data

Woman looking frustrated, surrounded by red icons indicating problems like a clock for slowness, a dollar sign for cost, and a warning triangle for malfunction.

3 Headaches of Advertising Through Onboarders (And How to Fix Them)

Amperity logo on a multicolored blurred background.

Pay Equity, Inclusivity, and Belonging: Amperity's Comprehensive Approach

Practical Steps to Getting Started with Gen AI for Marketing

AmpAI: Four Ways AI Unlocks Value

Person facepalming while another hand types on a keyboard

Why Your AI for Marketing Won't Work

Warning signs: Third-party cookie deprecation is already hurting your marketing

Woman at monitor with many different screens showing Data Sources, AmpID resolution, ROI analysis, and audience segmentation

Introducing Customer Data Agent: From Question to Data Activation in Minutes