Amperity + Snowflake
Snowflake CDP with trusted customer context
Your customer data is in Snowflake. Make it more useful for recognizing valuable customers, choosing relevant audiences, and understanding the relationships behind the records.
Amperity connects fragmented identities across the sources you provide, builds customer profiles, and helps marketers put that context to work. Keep Snowflake central to your data strategy while giving your teams a more consistent understanding of each customer.
Request a demoExplore lakehouse demoYour warehouse connects data. Identity connects the customer.
A loyalty member, an online buyer, and a store shopper can be the same person with different identifiers. When those records stay separate, your team can underestimate customer value or send an acquisition offer to an existing customer.
Snowflake gives you a foundation for storing and analyzing customer data. Amperity helps reconcile the people behind it, connecting identity with available purchase history and attributes so teams can make better audience and customer decisions.
Identity ResolutionHow Amperity works with Snowflake
Share the customer data that matters
Your data team selects the Snowflake secure views to make available through Amperity Bridge. Configured sharing works in both directions, so resolved profiles and calculated attributes can also become available in Snowflake for your analysts.
Resolve fragmented customer records
An email address alone can miss someone who changed accounts or bought in store. Amperity combines matching rules and AI model scoring to connect related records from your first-party sources. Your team can inspect identity results and validate the foundation for its use cases.
Build audiences and put them to work
Marketers build segments from configured customer attributes and purchase behavior in Amperity. Review the audience and send it to supported marketing destinations, while analysts use shared profiles alongside the other data in Snowflake.
Plan sharing, processing, and activation together
Secure sharing defines how selected tables become accessible. Processing, output storage, and delivery to marketing tools have separate requirements. Agree on those boundaries with your implementation team.
Layer or option | What it supports | What to plan for |
|---|---|---|
Amperity Bridge | Inbound and outbound access through Snowflake Secure Data Sharing. | Select secure views and outbound tables. Confirm accounts, region, permissions, and workflow schedule. |
Identity and profile processing | Amperity-managed compute processes customer data by default. | Plan identity processing separately from Snowflake shared-table access. |
Amperity output storage | Amperity-managed Amazon S3 or Azure Blob Storage by default; customer-owned storage for eligible new tenants. | Confirm cloud and tenant eligibility. A Snowflake share does not replace configured Amperity storage. |
Application and activation | Amperity provides audience workflows and delivery to configured destinations. | Review destination permissions, audience fields, and refresh needs. Downstream delivery has its own data flows. |
Snowflake Secure Data Sharing provides access between accounts without copying the underlying shared data. Plan Amperity processing, output storage, and delivery to marketing destinations as separate parts of the workflow.
Give your Snowflake customer data a clearer purpose
Recognize valuable customers across channels
Connect available store, ecommerce, and loyalty records to understand cross-channel purchasing. Build audiences around the relationship you can see across connected sources, rather than judging a customer from one account.
Improve paid media suppression
Identify known customers whose purchases are split across records. Use reviewed suppression audiences in supported advertising destinations to make acquisition targeting more relevant.
Make retention audiences more useful
Combine available purchase history and loyalty attributes to distinguish repeat buyers from customers whose purchasing has slowed. Build audiences for retention and win-back programs with criteria your team can inspect.
Give Snowflake analytics a shared identity foundation
Make resolved profiles and calculated attributes available beside operational and financial data in Snowflake. Analysts can examine customer value and behavior using shared identity context instead of rebuilding matching logic for each analysis.
The Seattle Seahawks connect fan context across Amperity and Snowflake
The Seahawks needed to connect ticketing, digital marketing, email, mobile, and fan engagement data. Their bidirectional Snowflake setup makes fan profiles available across teams. Their broader identity work achieved a reported 61.5% deduplication rate and uncovered 5,000 previously unidentified fans, helping the franchise understand and reach its audience.
Read the customer story
Start with the customer decision you want to improve
Choose a first use case, such as recognizing high-value customers or improving a retention audience. We can help identify relevant sources, evaluate identity quality, and plan how profiles and audiences should move through your environment.
An Amperity-led data diagnostic can help assess identity quality in the customer data relevant to your use case. Agree on scope and data access with our team before starting.
Request Data DiagnosticSnowflake CDP FAQs
Is Snowflake a CDP?
What is a Snowflake composable CDP?
How is Amperity different from reverse ETL?
Does customer data have to leave Snowflake?
Is Amperity a Snowflake native app that runs identity in our account?
Can marketers use Snowflake customer data without writing SQL?
Does Snowflake sharing make customer profiles real time?
Turn your Snowflake investment into better customer decisions
Bring us the audience or customer decision your team needs to improve. We will show how identity, shared profiles, and supported activation can fit the Snowflake environment you already use.
Request a demo