Solutions > Automotive

An automotive CDP for acquisition, service and retention

Q: What is an automotive CDP?

An automotive customer data platform connects customer information from different systems for analysis and engagement. Amperity builds trusted customer context so teams can make decisions using resolved identity, available history and current signals.

Q: How does an automotive CDP differ from a CRM or DMS?

A CRM manages customer interactions, while a dealer management system supports dealership operations. A CDP connects customer data across included systems to support segmentation, analysis and activation. It complements those operational tools.

Q: Can Amperity connect OEM, dealer and service data?

It can bring together data your organization is authorized to access through configured sources. OEM agreements, dealer participation, source exports and supported ingestion methods determine what is available. Access to an automotive system is not automatic.

Q: How are people, households and vehicles represented?

Customer identity and vehicle relationships require distinct modeling decisions. Your team defines which records describe a person, how household relationships are represented and how vehicles connect to those records. Shared vehicles and ownership changes require appropriate source data and configuration.

Q: Can automotive journeys run in real time?

Where enabled, real-time journeys run continuously using real-time segments and destinations. Batch journeys run on a schedule and support goal conditions. Source availability, configuration and destination behavior determine the timing of a customer interaction.

Q: How should consent and data permissions be handled?

Include available permission data in the audience design and configure exclusions for the intended channel and use. Teams must define the applicable rules and validate how they work across sources, Amperity and downstream systems before activation.

Turn disconnected customer records into more relevant acquisition, service and retention decisions. Amperity is the Customer Context Platform that helps automotive brands and dealer groups bring together customer data from connected sales, service and marketing systems, understand the relationship over time and decide what comes next.

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Designer examining a clay car model in an automotive studio.

Give automotive teams context for the next decision

Recognize the relationship behind the lead

Understand whether an inquiry comes from a new prospect or an existing customer. Connect identity and history so follow-up starts with relevant context.

Make ownership communications more relevant

Use available purchase and service history to distinguish a new owner from a longtime customer whose engagement has slowed.

Focus acquisition spend

Build exclusions from known buyers and current customers when appropriate. Give paid media teams a better basis for deciding who belongs in an acquisition audience.

Understand value beyond the vehicle sale

Bring connected customer activity into a shared view so teams can assess the relationship across sales, service and other lines of business.

Put customer context to work across the ownership lifecycle

Start with a business decision, then connect the data and permissions it requires. These strategies use customer information available to your organization and configured destinations.

Follow up after a test drive

Build an audience from recorded test-drive activity and purchase status. Separate shoppers still considering a vehicle from customers who have already bought, then tailor the next communication.

Re-engage service customers

Use service dates and relationship history to identify customers who have not returned within a defined period. Send relevant outreach through an eligible channel and evaluate subsequent bookings or visits.

Plan for the next ownership decision

Where lease dates or ownership milestones are available, build audiences approaching a replacement decision. Combine those milestones with expressed interests rather than treating elapsed time as proof of purchase intent.

Update acquisition audiences after a sale

When a new purchase record arrives, move that customer out of acquisition audiences and into owner communications. How quickly each channel reflects the change depends on source refreshes and destination processing.

Build a dependable foundation for automotive engagement

Connect the data available to your business

Bring permitted customer information into Amperity through configured sources. CRM, sales, service and digital engagement records can contribute when your organization has access and a supported ingestion path. Explore unified customer profiles.

Resolve people without losing automotive relationships

Identity resolution connects customer records across included sources. Define how people, households and vehicle relationships should be modeled for your use case, including changing ownership and shared vehicles. A VIN alone does not establish a person’s identity. Explore identity resolution.

Build audiences around meaningful signals

Combine available attributes and behavior in segments: a recent test drive, a purchase, a service interval or an ownership milestone. Configure eligibility and exclusions alongside the audience definition. Explore customer segmentation.

Choose the right journey timing

Use scheduled batch journeys for planned programs. Where real-time functionality is enabled, continuous journeys use real-time segments and supported real-time destinations. Configure entry, exclusion and exit conditions for the program. Explore customer journey orchestration.

Measure progress against defined outcomes

Set goals for batch journeys and use percent splits to compare paths. With the required outcome data connected, evaluate progress toward a booking, purchase or other defined milestone and use the findings to refine the program.

Move from a customer question to a reviewable next step with Pér

Where enabled, Pér, Amperity’s AI agent for customer data, helps your team investigate changes in customer behavior and prepare a next step for review. It works with data available within your access and requires approval before making supported changes in Amperity.

Explore Pér prompts

See customer context support the ownership lifecycle

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An automotive CDP for acquisition, service and retention

Recognize the relationship behind the lead