2026 State of Personalization in Retail

A global lifestyle retailer used Amperity to cut data latency 86%, resolve 1M+ inaccurate profiles, and refresh trusted customer records daily.

A global resort brand used Amperity and Databricks to improve campaign efficiency 30%+, increase send volume 100-200%, and unify reporting.

Accent Group uses Amperity to give teams faster answers, a clearer customer view, and 3,000 hours back for faster decisions across brands.

The Seattle Seahawks use Amperity to unify fan data, reach 10–20% more fans, and make faster, more intentional decisions.

New Look uses Amperity and Databricks to connect retail and online behavior, sharpen personalization, and bring customer data into decisions across the business.

Accent Group uses Amperity to see customer behavior across brands, unify data in one platform, and give teams self-service insight with AmpAI.

Accent Group uses Amperity to move beyond points-based loyalty with richer customer understanding, one-to-one engagement, and more connected experiences.

MacKenzie-Childs uses Amperity to cut sales reporting from 20 minutes to under 20 seconds and make customer insights self-service.

Composed Digital partners with Amperity to turn rich customer data into trusted customer context marketers can activate across the stack.

Real-world validation from the enterprise teams turning fragmented customer data into trusted context and measurable business outcomes.

AI's retail edge isn't the model—it's the data. Amperity co-founder and co-CEO Derek Slager on why trusted customer context powers smarter, faster CX.

Omdia examines how Amperity turns fragmented customer data into enterprise-wide engagement via persistent identity and real-time customer profiles.