2026 State of Personalization in Retail

Real-Time Personalization Is Now the Fastest Path to Revenue

83% of Americans want personalized shopping experiences, and 74% are more likely to purchase when they receive truly personalized offers. Yet 57% say their experiences still feel generic.

The gap between what customers expect and what retailers deliver is costing you revenue – especially during peak shopping seasons. Our latest research reveals how real-time, AI-powered personalization is transforming retail and why the brands that act now will dominate in 2026.

What you’ll find inside:

• Why instant offers and exclusive personalized deals matter more than ever, and how timing impacts purchase decisions across every generation.

• The disconnect between aspiration and execution, and why 79% of shoppers say retailers get personalization wrong with irrelevant or mistimed outreach.

• How 69% of consumers are more likely to buy when retailers adjust offers instantly while they browse, and why speed now matters as much as accuracy.

• How Americans want AI to enhance their shopping experience, from email to in-store interactions, and what role human associates should play.

Get actionable insights on consumer behavior, holiday spending trends, and the channels that matter most. Learn how unified customer data and real-time personalization influence purchase behaviors and position your brand to win in 2026 and beyond.