Create New Revenue Streams with Audience Monetization
First-party data is your most valuable asset. Brands today are leaving money on the table by not monetizing it effectively.
In this video, learn how leading brands use Amperity's turnkey Audience Monetization solution to create new revenue streams by safely sharing verified customer audiences with retail media networks, advertising partners – without compromising privacy or control.
Watch the video to discover how audience monetization transforms data from a cost center into a profit engine.
What you'll learn in this video:
How audience monetization creates measurable new revenue from first-party data
Why identity resolution is critical to maximizing the value of your customer audiences
How to activate audiences while maintaining privacy and compliance
What is audience monetization?
Audience monetization is the practice of generating revenue from your first-party customer data by creating and licensing high-value audience segments to advertising partners, retail media networks, or through data clean rooms. Done right, it transforms customer data from an operational asset into a strategic revenue driver.
Why do most audience monetization efforts underperform?
Most audience monetization initiatives fail to reach their potential because of fragmented identity resolution and limited scale. When customer profiles aren't unified across touchpoints, audience segments lack the accuracy and size that advertisers demand. This leads to lower CPMs, limited partner interest, and missed revenue opportunities.
How unified customer data unlocks audience monetization value
Unified customer data is the foundation of successful audience monetization. When identity is resolved and profiles are enriched across all customer touchpoints, brands can:
Build larger, more accurate audience segments that command premium pricing
Deliver verified reach that advertising partners trust and value
Activate audiences safely across multiple platforms and clean room environments
Scale monetization efforts without compromising customer privacy
This is the difference between experimental side revenue and a strategic business line that drives millions in incremental profit.
Why this matters now
As third-party cookies disappear and privacy regulations tighten, advertiser demand for verified first-party audiences is surging. Brands with unified customer data and the infrastructure to monetize it safely will capture outsized value in the retail media economy.