2026 State of Personalization in Retail

Amperity and AWS share how leading brands are building real-time customer intelligence architectures that power personalization at the moment it matters.

Pepkor's Devin Kane shares how right-time personalization drove a 37x ROAS and what it takes to build a data foundation ready for agentic commerce.

Amperity unveils platform launches and a preview of agentic marketing at Amplify 2026, featuring Alaska Airlines on a decade of customer data innovation.

Amperity's product roadmap session from Amplify 2026 covers every launch in depth, from agentic AI to real-time architecture and Bring Your Own Compute.

Learn how Books-A-Million used Amperity's ROCD™ framework to prove the ROI of their customer data investment and build a defensible case for leadership.

Wyndham, JB Hi-Fi, and Pepkor share how they moved from data collection to revenue activation, and the lessons learned along the way.

New Look's Jack Freeman shares how unified customer data transformed marketing, supply chain, and a five-year financial model presented to investors.

M&T Bank's Kim Nupp shares how a unified Customer 360 transformed marketing, sales enablement, & customer experience across a complex regulated environment.

NFL Chief Data Officer Paul Ballew shares what fan obsession looks like at scale, and what every brand can learn from it about customer centricity and AI.

Accent Group shares how they operationalized Amperity AI across 30-plus brands, saved nearly 3,000 hours a year, and built a culture of data-led curiosity.

Evaluate CDPs with retail-specific RFP questions covering identity resolution, loyalty, omnichannel commerce, AI readiness, and audience monetization.

You are investing millions in customer data. How do you know it’s working?