Featured Report
Amperity's Total Economic Impact™ is 505% ROI
Forrester's TEI of the Amperity Customer Data Platform drives 505% ROI, enhancing marketing results through precise audience targeting and cost savings.
- AI
- Amperity
- Analytics
- Cloud Solutions
- Customer 360
- Customer Data Platform
- Customer Lifetime Value
- Customer Retention
- Data Foundation
- Data Warehouse
- Digital Transformation
- First-party Data
- Identity Resolution
- IT
- Loyalty
- Marketing
- Paid Media
- Partnerships
- Personalization
- Privacy & Data Governance
- ROAS
- Security
- Third-party Cookies
![](https://amperity.imgix.net/5vqt5w81x2im/67xelcrjLTKZ9VJYyHzFat/718822f9ab946fca82feb97a86817927/Webinar_Hero__1_.jpg?auto=format%2Ccompress&fit=max&w=2560)
On-demand Webinar
How Better Data Makes Harnessing Generative AI More Effective in Retail & Consumer Goods
Explore real-world applications of Generative AI and how it enhances efficiency and drives innovation in retail and consumer goods.
![](https://amperity.imgix.net/5vqt5w81x2im/2dlMwXeVLoT2krUyVSKqOD/671553c9bfb564133940191cac74afc3/WBR_Retail_Dive_BCG_Under_Armour_Hero.png?auto=format%2Ccompress&fit=max&w=2560)
On-demand Webinar
Stop Spending on Marketing Tech Until You Solve Identity
This webinar will discuss how and why brands should invest in mastering identity to drive business value.
![Promo image for webinar - Realizing the Value & Impact of First-Party Data Partnerships](https://amperity.imgix.net/5vqt5w81x2im/6sRZYPiJOjCsf6NKGVcemh/8b28b2a49b7dce3055a8e643d0ad55c7/Webinar_TheTradeDesk_Hero.png?auto=format%2Ccompress&fit=max&w=2560)
On-demand Webinar
Realizing the Value & Impact of First-Party Data Partnerships
Watch our "deminar" on First-Party Data Partnerships. Discover the power of data unification, owning your data, and real-world success stories.
![AdWeek Guide - Making First-Party Data Actually Useful](https://amperity.imgix.net/5vqt5w81x2im/hO2qbzDVQRJ1YoZd3QZal/c5d5bd491749ca4afe5b45122dc10ae0/Hero__7_.jpg?auto=format%2Ccompress&fit=max&w=2560)
Guide
Making First-Party Data Actually Useful
Learn about turning first-party data into a competitive advantage with this guide from Adweek and Amperity.
![Image of document displaying "Customer 360".](https://amperity.imgix.net/5vqt5w81x2im/3mDoUUTWj3y4ULafb9EgOw/a1132340e51a3f4c16d0dc1d04857dc8/Guide_TheUltimate360_2023_Hero.jpg?auto=format%2Ccompress&fit=max&w=2560)
Guide
The Ultimate Customer 360 Guide
Learn how the right data can transform the customer experience and maximize campaign performance.
![Webinar featuring Scott Sugimoto (Amperity), Bryan Smith (Databricks), and Logan Patterson (Slalom)](https://amperity.imgix.net/5vqt5w81x2im/6YGUT0ewI4srxLWxixBeuv/7c9ca2bc35839e25ea318289f9c8ebe9/WEBINAR_HowToSaveTimeByResolvingCustomerIDs_Blog_Hero_2160x1400.png?auto=format%2Ccompress&fit=max&w=2560)
On-demand Webinar
How to Save Time Resolving Customer Identities in a Data Warehouse
Insights into how leading companies have tackled the identity resolution challenge and seen tangible benefits.
![Front cover of the Forrester Total Economic Impact study for Amperity, showing a 505% ROI.](https://amperity.imgix.net/5vqt5w81x2im/7CNSPBQ4qFBTMIfpW6ytqU/8caa6a99622ab8e9077756909ccfe99b/Hero.jpg?auto=format%2Ccompress&fit=max&w=2560)
Research & Reports
Amperity customers experienced a 505% ROI — Forrester Study
Forrester's TEI of the Amperity Customer Data Platform drives 505% ROI, enhancing marketing results through precise audience targeting and cost savings.
![](https://amperity.imgix.net/5vqt5w81x2im/6behTCNnpcn7PMjzl75zFC/b1ccaa9e2c141ea4e83cc4bec2dec42f/Webinar_Hero.jpg?auto=format%2Ccompress&fit=max&w=2560)
On-demand Webinar
Deminar: Enrich Warehouse Data in Minutes with a Lakehouse CDP
Learn how Amperity Bridge empowers seamless data sharing to and from your Data Lakehouse.
![Preview of quick guide](https://amperity.imgix.net/5vqt5w81x2im/uFFbWrAnIUS5ojxVjj4lh/a70db903a8698876c6d1d152d0c54f77/Bridge_ProductBrief_Hero.jpg?auto=format%2Ccompress&fit=max&w=2560)
Product Brief
Introducing the world’s first Lakehouse CDP
Amperity is the first CDP built to seamlessly share customer data with a warehouse without replication.
![](https://amperity.imgix.net/5vqt5w81x2im/4QzLEa15vQyKgfHkWQXqOC/36ff3f2e5ccadbd2b3409250adda02da/Closing_HeroAmplify2024.jpg?auto=format%2Ccompress&fit=max&w=2560)
Video
Amplify 2024: Closing
Hear from Amperity CEO Barry Padgett as he wraps up this year’s exciting Amplify with an eye towards what the industry can expect heading into the future.
![Jennifer Cook, Senior Platform Product Manager at Amperity, discussing Customer Data Management onstage at Amplify summit.](https://amperity.imgix.net/5vqt5w81x2im/5bi5t9H5BHbaWI815TrJg1/b7fa9df5c6cd4d1b04cdac9093672ce6/Amperity_HeroAmplify2024.jpg?auto=format%2Ccompress&fit=max&w=2560)
Video
Amplify: How to Control the Hidden Costs of Customer Data Operations
Learn how Amperity helps builders save time and resources with an AI-powered toolkit to build a CDP.
![Caleb from Amperity and Shiv from Databricks onstage at Amplify. Featuring Databricks.](https://amperity.imgix.net/5vqt5w81x2im/2oFcvIavDxeTARxHMCtjZn/e2e64a11706cd13037f73f47fa95acd9/Databricks_HeroAmplify2024.jpg?auto=format%2Ccompress&fit=max&w=2560)
Video
Amplify: Stop Integrating, Start Sharing Data
Data Sharing is the new, composable, zero-copy standard between CDPs and data warehouses. Learn how Amperity helps enrich and activate customer data.