Amperity named a Leader in the 2026 IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2C Users
Trusted customer context is becoming the foundation for AI
AI is changing what's expected from customer data.
Brands no longer need customer profiles simply to understand their customers. They need trusted customer context that AI can use to make decisions, personalize experiences, and take action in real time.
The 2026 IDC MarketScape recognizes Amperity as a Leader in Worldwide AI-enabled Customer Data Platforms, highlighting the capabilities enterprises need to move from fragmented customer data to trusted customer context that powers marketing, analytics, commerce, and AI.
Why we believe IDC MarketScape recognized Amperity
AI-powered identity resolution
Customer context begins with knowing who your customers actually are.
Amperity's machine learning-based identity resolution as a defining capability, combining deterministic, probabilistic, graph-based, household, and consent-aware identity resolution to create durable customer profiles across every channel and business unit.
Data that's ready for AI
AI is only as good as the data behind it.
Amperity's extensive schema management capabilities, automated mapping, schema drift detection, data observability, and onboarding automation that help enterprises move faster from raw customer data to trusted, usable customer context.
Built for marketers, not just data engineers
Trusted customer context only creates value when teams can act on it.
Amperity's broad segmentation and journey orchestration capabilities, including:
Real-time and behavioral segmentation
Predictive audiences
Triggered customer journeys
Next-best-action decisioning
AI-assisted audience and journey creation using natural language
Together, we believe these capabilities help marketing teams move from insight to action faster.
Designed for enterprise AI
According to the IDC MarketScape, “Consider Amperity when the primary requirement is to create a durable customer data foundation for a large B2C enterprise with fragmented first-party data across brands, regions, legacy systems, or channels. The product is particularly relevant when identity resolution, profile accuracy, data quality, and marketer access to trusted audiences are prerequisites for improving personalization, life-cycle orchestration, media efficiency, loyalty, or unknown-to-known conversion.”
“It is also well suited to organizations that want the CDP to align with an existing lakehouse or hybrid data architecture rather than operate as an isolated application stack. Retail, grocery, travel and hospitality, financial services, restaurant, and sports-related consumer businesses are among the environments where Amperity appears especially applicable. Buyers that value a close connection between data engineering controls and marketing activation should evaluate it carefully.”
Download the excerpt to see why IDC Marketscape recognized Amperity as a Leader in the Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment.
SOURCE: “IDC MarketScape Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment”, June 2026, IDC #US53952526. IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
