Retail CDP built for profitable growth

Identity resolution connects records that belong to the same shopper using the identifiers, data, and matching rules you configure. Linking store, ecommerce, and loyalty records gives teams a stronger basis for customer value analysis and audience building. New Look uncovered 3.4 million customer profiles that had been fragmented across multiple records.

A retail CRM supports relationships with known customers, such as loyalty members and email subscribers. A customer data platform brings records together from connected sources, such as ecommerce and point of sale, and resolves them into profiles for analysis and activation. Amperity is an AI-powered Customer Data Platform, connecting that customer foundation to supported intelligence and marketing workflows alongside your CRM.

Use data from your own customer relationships, such as purchase history, loyalty activity, and permitted email engagement, to build relevant audiences. Amperity can connect available records across those sources so marketing decisions draw on how a customer shops. Collection, consent, identity matching, and destination configuration still determine which data can be used.

E-commerce platforms identify shoppers by cookies and emails, while point-of-sale systems record transactions by payment cards or loyalty IDs. Without deliberate matching across those identifiers, using both exact rules and machine learning inference across overlapping signals, the same customer creates multiple disconnected entries. During a 12-week proof of concept, Lucky Brand linked 12.7 million records across four siloed data sources, identified 1.5 million previously unknown customers, and correctly attributed $192 million in customer lifetime value.

Use purchase history and supported propensity or value predictions to choose audiences for an offer test. Compare outcomes for configured treatment and control groups before deciding whether to reduce discounts. A value prediction alone does not establish whether a shopper needs an incentive.

Retail media monetization can include making audiences built from first-party data available for advertisers to purchase and use. Amperity supports configured UID2-based audiences in The Trade Desk Data Marketplace. Teams define relevant segments from available purchase and customer data, set audience access and pricing, and apply required opt-outs; revenue depends on demand, data quality, and the marketplace setup.