About Amperity
Amperity helps brands turn fragmented customer data and real-time signals into trusted customer context. Its AI-powered Customer Data Platform resolves identity and equips teams to make more relevant decisions across marketing, service, analytics and AI systems. More than 400 leading brands, including Accent Group, Alaska Airlines, DICK’S Sporting Goods, BECU and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth.
Nearly a decade of customer data innovation
In 2016, longtime collaborators Derek Slager and Kabir Shahani set out to tackle the significant challenges brands faced with customer data. Throughout their careers they saw a gap between the massive amounts of data brands were collecting and the ability to create value from it. Conversations with leaders in technology, marketing, and operations revealed the main obstacle: trying to unify, refine, and democratize customer data using custom-code and rules-based methods.
The Amperity breakthrough came from embracing the reality that customer data is inherently messy. It always will be: people change their names and contact information; their behaviors and preferences evolve. By drawing on leading academic research and developing a machine learning-based approach designed for the uncertainty of customer data, the team found a way to ensure the continuous stability of an individual profile over time, providing the foundation of data quality to power any consumer business.
We innovate through our values
Play for each other.
Nothing in business beats winning with people you trust completely — teammates you'd go all in for.
Outside-in, always.
Customers are the core of everything we do. The market owes us nothing — and has a short memory.
Relentless to outcomes.
We are living through the most transformative era in human history — and we intend to shape it.
Our Leadership
At Amperity we support each other and challenge each other, making the most of our individual strengths to build something big together.
Our Board of Directors
