About Amperity
Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact.
Nearly a decade of customer data innovation
In 2016, longtime collaborators Derek Slager and Kabir Shahani set out to tackle the significant challenges brands faced with customer data. Throughout their careers they saw a gap between the massive amounts of data brands were collecting and the ability to create value from it. Conversations with leaders in technology, marketing, and operations revealed the main obstacle: trying to unify, refine, and democratize customer data using custom-code and rules-based methods.
The Amperity breakthrough came from embracing the reality that customer data is inherently messy. It always will be: people change their names and contact information; their behaviors and preferences evolve. By drawing on leading academic research and developing a machine learning-based approach designed for the uncertainty of customer data, the team found a way to ensure the continuous stability of an individual profile over time, providing the foundation of data quality to power any consumer business.
We innovate through our values
Play for each other
Above all, we’re a team. That means we show up for each other, communicate with empathy, and bring our authentic selves to work each day. We’re playing the game of growing a company together, and we win or lose as a team.
Make something better today
Our ambitions are limitless, but time is finite. Sometimes we just need to act fast, patch the leak, and keep moving. An entire community of Ampers making tiny improvements each day creates massive change over time.
Build for durability
We build toward stronger solutions by relentlessly focusing on our customers’ success, building systems that multiply efficiency, and planning for long-term scale.
Our leadership
At Amperity we support each other and challenge each other, making the most of our individual strengths to build something big together.
