Derek Slager

Derek Slager

co-founder & co-CEO, Amperity

Derek Slager is co-founder and co-CEO of Amperity, where he leads the company's AI-first transformation across both product and the way the company operates. He co-founded Amperity to give marketers and analysts customer data they could trust, and built the patented identity resolution and real-time profile architecture behind Amperity's trusted customer context. Earlier, he was on the founding team at Appature and held engineering leadership roles in large-scale distributed systems and security.

Resources featuring Derek Slager

Derek Slager, Legends N Leaders

Podcast

Why Customer Data Is the New Gold Rush

AI's retail edge isn't the model—it's the data. Amperity co-founder and co-CEO Derek Slager on why trusted customer context powers smarter, faster CX.

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Derek Slager standing against a mural of Amperity logo

Video

Make AI Agents Actually Work

AI agents fail without trusted data. See how Amperity turns unified customer data into real-world action with AI agents.

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Windows on airplanes traveling

Blog

Oct 23

The Immediate AI Opportunities Transforming Hotel and Airline Brands

Discover five AI use cases helping hotels and airlines boost revenue, loyalty, and personalization, powered by unified customer data.

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Puzzle pieces fitting together demonstrates how AI requires a composable, flexible foundation.

Blog

Sep 10

Redefining CDP: How Brands Should Think About Customer Data in the Age of AI

True AI readiness comes from identity-first, composable architectures - not one-size-fits-all platforms.

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Derek Slager is on the NVIDIA AI podcast

Blog

Sep 4

How AI Is Transforming Data Workflows and Developer Productivity

Discover how AI is reshaping data workflows, developer productivity, and customer insights in the NVIDIA AI Podcast with Amperity’s CTO.

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Derek Slager, Co-founder and CTO of Amperity, against a dark teal data wave background with the NVIDIA logo

Podcast

Amperity Reimagines Data & Developer Workflows with AI

Derek Slager explores how agentic AI and vibe coding are reshaping enterprise data management and the developer experience on the NVIDIA AI Podcast.

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Man's image coming into focus once identity is resolved

Blog

Sep 3

The Identity Foundation: Setting the Stage for AI Breakthroughs

AI doesn’t fix bad data - it magnifies it. Strong identity resolution is the foundation for AI success.

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Hurdles to reaching success with AI

Blog

Aug 21

Three Hurdles to AI Success — and How to Clear Them

Most companies are racing to adopt AI, but without leadership, alignment, and clean data, their transformations risk failure before they start.

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Example data image

Blog

Aug 19

AI at Arm’s Length: Why Retailers Are Hesitating to Use AI Where It Matters Most

AI spend is rising, but retailers are holding back on using it with customers - and leaving big value on the table.

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A graph depicting the connection strength of various identifiers (first and last name, email address, physical address) of one customer.

Blog

May 1

Introducing Amperity’s Identity Resolution Assistant

Amperity’s Identity Resolution Assistant meets your toughest data challenges at the source and lays the foundation for truly effective AI initiatives.

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Martech Therapy hosts Derek Slager, Co-founder & CTO of Amperity

Podcast

Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.

In this episode of Martech Therapy, Matthew Niederberger sits down with Derek Slager to dive deep into the evolution (and limitations) of CDPs.

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Woman at monitor with many different screens showing Data Sources, AmpID resolution, ROI analysis, and audience segmentation

Blog

Dec 13

Generative AI and Personalization won’t work without a Customer Data Operations strategy

Building, maintaining, and managing change in your customer data foundation is far more involved than many might think.

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