Let’s face it - economic uncertainty is reshaping consumer behavior in unpredictable ways. Meanwhile, brands are drowning in customer data and struggling to extract the signal they need. And when companies turn to AI, hoping to "do more with less," they quickly discover that AI needs an accurate data foundation to deliver results.
The real opportunity lies in applying AI to the complex, tedious work of customer data stitching first. That's exactly what we've done.
Enter Amperity's new Identity Resolution Agent, the industry's first AI Agent pointed at the foundational customer data problem. It’s designed to help data teams quickly build an Identity Graph, ensuring that every downstream initiative can be built on an accurate understanding of each customer.
The AI readiness gap
Despite AI dominating today's headlines, a recent MIT Technology Review Insights study found 78% of companies aren't ready to deploy natural language AI tools like LLMs and AI Agents. The biggest barrier? Data readiness.
The real bottleneck here is messy, mismatched customer data. Customer data is exploding from every direction – your mobile app, website, loyalty program, customer service platform – each with their own way of capturing data and defining customer identity.
What you've got is the messy reality most teams are drowning in: fragmented customer profiles that make even your fanciest AI and personalization investments miss the mark.
How Amperity’s Identity Resolution Agent changes the game
Today, we're launching the industry's first Identity Resolution Agent – purpose-built to tackle the messiest, most time-consuming part of customer data management: identity resolution. Our agent rapidly accelerates the time it takes to build a first-party Identity Graph.
Key Features:
AI-Led Data Preparation: Eliminate complex coding and tedious iteration. Let AI standardize and match data in hours, not months.
Multi-Dimensional Identity Resolution: Blend deterministic and probabilistic matching strategies to meet your business needs—from high-confidence operational identities to broader marketing audiences.
Transparent QA Environment: Inspect every connection through an intuitive user interface with built-in benchmarking tools to tune identity resolution—building trust through complete visibility into how customer identities are resolved.
Flexible Architecture: Seamlessly integrate with Lakehouses like Databricks and Snowflake. Amperity’s patented Sandbox feature allows teams to test changes in isolation without disrupting production.
Built for speed, transparency, and real results
The results speak for themselves. “When we ran our fans’ emails through Amperity, we found fans that we weren't able to uncover before,” said Victor Nguyen, director of analytics & engineering at the Seattle Seahawks. “With accurate fan identities, we can now intentionally engage with them.”
One leading retailer using Amperity's identity capabilities discovered 3.5 million previously unreachable customer emails—turning data into revenue opportunities in just weeks.
“AI is only as good as the data behind it,” explains Tony Owens, CEO at Amperity. “Our Identity Resolution Agent empowers data teams to create unified, trusted customer profiles in record time, giving brands the clarity and agility they need to turn AI investments into real business outcomes.”
Finally get customer identity right—fast.
Our Identity Resolution Agent tackles your messiest data problem by taking on the complex, time-consuming process of data stitching. Tasks that once required months of complex engineering work can now be completed in hours—quickly connecting fragmented customer identities into accurate, unified profiles.
While everyone else rushes to implement shiny AI personalization tools, the smarter play is getting your customer data foundation right first. Because let's face it – when your AI is working with incomplete and fragmented profiles, you're just making expensive mistakes faster.
For brands serious about seeing actual ROI from their AI investments, trustworthy customer data isn't a nice-to-have – it's the make-or-break foundation everything else depends on.
Check out the demo to see the Identity Resolution Agent in action.