Caleb Benningfield

Principal Architect, Amperity

Posts & Resources

Video

Expert Angles: Identity Resolution

Getting value from customer data starts with sorting out customer identity.

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Illustration of a person having their data connected through the identity resolution process

Blog

Jun 1

Decoding Identity Resolution, Part Nine: Conclusions

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

Jun 1

Decoding Identity Resolution, Part Eight: The Amperity Perspective

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

May 31

Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

May 30

Decoding Identity Resolution, Part Six: Digital ID Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

May 29

Decoding Identity Resolution, Part Five: The Green Checkmark Effect

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

May 28

Decoding Identity Resolution, Part Four: Advanced Data Science Identity Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of a person having their data connected through the identity resolution process

Blog

May 27

Decoding Identity Resolution, Part Three: Deterministic Identity Resolution Algorithms

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

May 26

Decoding Identity Resolution, Part Two: The Value of Identity Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

May 25

Decoding Identity Resolution, Part One: The Basics

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

May 20

The Hidden Costs of Building Your Own Profile Database

The pitfalls of a do-it-yourself Customer 360 can be avoided by using tools specially designed to handle customer data.

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