Caleb Benningfield

Caleb Benningfield

Field Chief Technology Officer, Amperity

Caleb Benningfield joined Amperity as employee number three, helping to build the company from a stealth-stage concept to a $1B valued unicorn and a leader in the Customer Data Platform industry. Over his 8+ years with Amperity, he has held a number of technical and customer-facing leadership roles. After serving as the founding member of the Client Services organization, Caleb transitioned to the Product team, serving as Principal Solution Architect and running a dedicated practice building experimental and partner solutions. This role evolved into a dedicated role for evolving the way Amperity interoperates with data warehouses as the Head of Lakehouse Strategy. Currently, he operates as Field CTO evangelizing and evolving the marketing narrative of the product in collaboration with the marketing and sales teams. 

Prior to Amperity, Caleb began his career as a software engineer and full stack developer.  As he developed deep hands-on expertise in customer data operations, his focus turned to Solution Architecture, advising and building customer data management infrastructure for SAAS applications designed on behalf of enterprise companies. 

Caleb is passionate about solving the complex challenges inherent to the customer data domain and developing solutions that leverage best-in-breed technology in the most efficient & effective way possible. He is a frequent speaker and blogger on all things relating to identity resolution, data engineering, data architecture, and data operations.

Resources featuring Caleb Benningfield

A man looking up in wonder at several screens that depict AI-powered tools to make customer data management more efficient and streamlined.

Blog

Oct 31

How AI Can Make Data Modeling So Much Faster

Building and maintaining a customer data asset that adds value to the business doesn’t have to be a slog of custom jobs.

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An image with large font text saying "SAVE TIME, MONEY, EFFORT" with icons indicating a calendar, a stack of money, and a group of smiling employees.

Blog

Aug 20

Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

Making customer data easier to manage and more effective for driving value.

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Three icons representing composability, security, and minimizing complexity, against a backdrop with large font type reading ZERO COPY

Blog

Jun 13

What (really) is Zero Copy?

This often-heard term in the customer data space can refer to composability, security, or minimizing complexity — and ideally all three.

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Caleb from Amperity and Shiv from Databricks onstage at Amplify. Featuring Databricks.

Video

Amplify: Stop Integrating, Start Sharing Data

Data Sharing is the new, composable, zero-copy standard between CDPs and data warehouses. Learn how Amperity helps enrich and activate customer data.

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A superhero with a database for a head and an Amperity logo on his chest stands proudly and mightily in front of the frame. on his database is a circular icon that represents open sharing in a Data Lakehouse. Peeking out from behind him are two other superhero types, but scrawnier and less heroic, also with database heads. One represents Packaged CDPs, and the other represents Composable CDPs.

Blog

May 16

The Third Era of the CDP is Here

Data sharing between a CDP and a Data Lakehouse combines the best aspects of Packaged CDPs and Composable CDPs without any of the drawbacks.

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A data lakehouse, depicted with a warehouse on the shore of a lake. There is an innertube with a cocktail in the lake to suggest the easier life that awaits lakehouse users.

Blog

May 7

Why Open Sharing in the Lakehouse is the Future of Customer Data

Lakehouse data sharing capabilities make it easy to maintain customer data quality and governance across the stack.

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Power Up Your Marketing Cloud Webinar

On-demand Webinar

How to Power Up Your Marketing Cloud

Learn how Amperity Profile Accelerator gives you powerful accessibility to data that directly translates into marketing ROI

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On-demand Webinar

CDP A to Z: Not All Customer Data Platforms Are Alike; How to Pick the Right One For Your Brand

In this webinar, we'll dive into the world of CDPs and explore the key factors to consider when choosing the right solution for your brand. 

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You have to be able to work with messy customer data...

Video

Expert Angles: Identity Resolution

Getting value from customer data starts with sorting out customer identity.

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Profile of a woman against a teal cluster, partially visible and partially frosted

Blog

Jun 1

Decoding Identity Resolution, Part Eight: The Amperity Perspective

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of multiple peoples' profiles in a fragmented gray-toned mosaic.

Blog

May 31

Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of woman's profile in the center of a cluster graph, with a slant across the middle blurring the top-left half of the image.

Blog

May 29

Decoding Identity Resolution, Part Five: The Green Checkmark Effect

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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