Caleb Benningfield

Caleb Benningfield

Principal Architect, Amperity

Posts & Resources

Three icons representing composability, security, and minimizing complexity, against a backdrop with large font type reading ZERO COPY

Blog

Jun 13

What (really) is Zero Copy?

This often-heard term in the customer data space can refer to composability, security, or minimizing complexity — and ideally all three.

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A vibrant neon motorboat speeds through the data waves beside a Data Lakehouse, symbolizing upbeat momentum for the Lakehouse space.

Blog

Jun 4

Another Market Shift Toward the Lakehouse CDP

Snowflake is the latest data platform moving toward Lakehouse architecture and open data-sharing formats.

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Caleb from Amperity and Shiv from Databricks onstage at Amplify. Featuring Databricks.

Video

Amplify: Stop Integrating, Start Sharing Data

Data Sharing is the new, composable, zero-copy standard between CDPs and data warehouses. Learn how Amperity helps enrich and activate customer data.

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On-demand Webinar

Deminar: Enrich Warehouse Data in Minutes with a Lakehouse CDP

Learn how Amperity Bridge empowers seamless data sharing to and from your Data Lakehouse.

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A superhero with a database for a head and an Amperity logo on his chest stands proudly and mightily in front of the frame. on his database is a circular icon that represents open sharing in a Data Lakehouse. Peeking out from behind him are two other superhero types, but scrawnier and less heroic, also with database heads. One represents Packaged CDPs, and the other represents Composable CDPs.

Blog

May 16

The Third Era of the CDP is Here

Data sharing between a CDP and a Data Lakehouse combines the best aspects of Packaged CDPs and Composable CDPs without any of the drawbacks.

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A data lakehouse, depicted with a warehouse on the shore of a lake. There is an innertube with a cocktail in the lake to suggest the easier life that awaits lakehouse users.

Blog

May 7

Why Open Sharing in the Lakehouse is the Future of Customer Data

Lakehouse data sharing capabilities make it easy to maintain customer data quality and governance across the stack.

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Power Up Your Marketing Cloud Webinar

On-demand Webinar

How to Power Up Your Marketing Cloud

Learn how Amperity Profile Accelerator gives you powerful accessibility to data that directly translates into marketing ROI

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On-demand Webinar

CDP A to Z: Not All Customer Data Platforms Are Alike; How to Pick the Right One For Your Brand

In this webinar, we'll dive into the world of CDPs and explore the key factors to consider when choosing the right solution for your brand. 

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You have to be able to work with messy customer data...

Video

Expert Angles: Identity Resolution

Getting value from customer data starts with sorting out customer identity.

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Illustration of a person having their data connected through the identity resolution process

Blog

Jun 1

Decoding Identity Resolution, Part Nine: Conclusions

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Profile of a woman against a teal cluster, partially visible and partially frosted

Blog

Jun 1

Decoding Identity Resolution, Part Eight: The Amperity Perspective

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of multiple peoples' profiles in a fragmented gray-toned mosaic.

Blog

May 31

Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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