Caleb Benningfield

Caleb Benningfield

Principal Architect, Amperity

Posts & Resources

Power Up Your Marketing Cloud Webinar

On-demand Webinar

How to Power Up Your Marketing Cloud

Learn how Amperity Profile Accelerator gives you powerful accessibility to data that directly translates into marketing ROI

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On-demand Webinar

CDP A to Z: Not All Customer Data Platforms Are Alike; How to Pick the Right One For Your Brand

In this webinar, we'll dive into the world of CDPs and explore the key factors to consider when choosing the right solution for your brand. 

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You have to be able to work with messy customer data...

Video

Expert Angles: Identity Resolution

Getting value from customer data starts with sorting out customer identity.

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Illustration of a person having their data connected through the identity resolution process

Blog

Decoding Identity Resolution, Part Nine: Conclusions

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

Decoding Identity Resolution, Part Eight: The Amperity Perspective

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of multiple peoples' profiles in a fragmented gray-toned mosaic.

Blog

Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of man's profile with tag "Amp_ID" in the center of a cluster graph.

Blog

Decoding Identity Resolution, Part Six: Digital ID Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of woman's profile in the center of a cluster graph, with a slant across the middle blurring the top-left half of the image.

Blog

Decoding Identity Resolution, Part Five: The Green Checkmark Effect

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of multiple peoples' profiles in a fragmented teal-toned mosaic.

Blog

Decoding Identity Resolution, Part Four: Advanced Data Science Identity Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of a person having their data connected through the identity resolution process

Blog

Decoding Identity Resolution, Part Three: Deterministic Identity Resolution Algorithms

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Profile of a woman against a teal cluster, partially visible and partially frosted

Blog

Decoding Identity Resolution, Part Two: The Value of Identity Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of multiple peoples' profiles in a fragmented gray-toned mosaic.

Blog

Decoding Identity Resolution, Part One: The Basics

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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