Caleb Benningfield

Caleb Benningfield

Field Chief Technology Officer, Amperity

Caleb Benningfield joined Amperity as employee number three, helping to build the company from a stealth-stage concept to a $1B valued unicorn and a leader in the Customer Data Platform industry. Over his 8+ years with Amperity, he has held a number of technical and customer-facing leadership roles. After serving as the founding member of the Client Services organization, Caleb transitioned to the Product team, serving as Principal Solution Architect and running a dedicated practice building experimental and partner solutions. This role evolved into a dedicated role for evolving the way Amperity interoperates with data warehouses as the Head of Lakehouse Strategy. Currently, he operates as Field CTO evangelizing and evolving the marketing narrative of the product in collaboration with the marketing and sales teams. 

Prior to Amperity, Caleb began his career as a software engineer and full stack developer.  As he developed deep hands-on expertise in customer data operations, his focus turned to Solution Architecture, advising and building customer data management infrastructure for SAAS applications designed on behalf of enterprise companies. 

Caleb is passionate about solving the complex challenges inherent to the customer data domain and developing solutions that leverage best-in-breed technology in the most efficient & effective way possible. He is a frequent speaker and blogger on all things relating to identity resolution, data engineering, data architecture, and data operations.

Resources featuring Caleb Benningfield

A man looking up in wonder at several screens that depict AI-powered tools to make customer data management more efficient and streamlined.

Blog

Oct 31

How AI Can Make Data Modeling So Much Faster

Building and maintaining a customer data asset that adds value to the business doesn’t have to be a slog of custom jobs.

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Three icons representing composability, security, and minimizing complexity, against a backdrop with large font type reading ZERO COPY

Blog

Jun 13

What (really) is Zero Copy?

This often-heard term in the customer data space can refer to composability, security, or minimizing complexity — and ideally all three.

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A vibrant neon motorboat speeds through the data waves beside a Data Lakehouse, symbolizing upbeat momentum for the Lakehouse space.

Blog

Jun 4

Another Market Shift Toward the Lakehouse CDP

Snowflake is the latest data platform moving toward Lakehouse architecture and open data-sharing formats.

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Caleb from Amperity and Shiv from Databricks onstage at Amplify. Featuring Databricks.

Video

Amplify: Stop Integrating, Start Sharing Data

Data Sharing is the new, composable, zero-copy standard between CDPs and data warehouses. Learn how Amperity helps enrich and activate customer data.

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A superhero with a database for a head and an Amperity logo on his chest stands proudly and mightily in front of the frame. on his database is a circular icon that represents open sharing in a Data Lakehouse. Peeking out from behind him are two other superhero types, but scrawnier and less heroic, also with database heads. One represents Packaged CDPs, and the other represents Composable CDPs.

Blog

May 16

The Third Era of the CDP is Here

Data sharing between a CDP and a Data Lakehouse combines the best aspects of Packaged CDPs and Composable CDPs without any of the drawbacks.

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Power Up Your Marketing Cloud Webinar

On-demand Webinar

How to Power Up Your Marketing Cloud

Learn how Amperity Profile Accelerator gives you powerful accessibility to data that directly translates into marketing ROI

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Hero image for part 2 of the CDP A to Z webinar

On-demand Webinar

CDP A to Z: Not All Customer Data Platforms Are Alike; How to Pick the Right One For Your Brand

In this webinar, we'll dive into the world of CDPs and explore the key factors to consider when choosing the right solution for your brand. 

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You have to be able to work with messy customer data...

Video

Expert Angles: Identity Resolution

Getting value from customer data starts with sorting out customer identity.

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Teal datawave pattern

Blog

Jun 1

Decoding Identity Resolution, Part Nine: Conclusions

dentity resolution is complex, but you don't have to solve it alone. Key takeaways from our nine-part series on evaluating identity resolution.

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Diagram depicting a static rule incorrectly splitting the same customer into two profiles

Blog

Jun 1

Decoding Identity Resolution, Part Eight: The Amperity Perspective

Amperity built its platform around identity resolution, not as an afterthought. See how it separates matching from merging and handles any data type.

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Image of Data Wave on dark teal background

Blog

May 31

Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

Vendors hide identity resolution gaps behind terms like "probabilistic" and "Customer 360." Learn to spot the common narratives and what they obscure.

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Red triangle icons with exclamation icon over data grid

Blog

May 30

Decoding Identity Resolution, Part Six: Digital ID Resolution

Digital identity resolution tracks anonymous website visitors, not people. Learn how it works, where it falls short, and why PII resolution matters.

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