Caleb Benningfield

Caleb Benningfield

Principal Architect, Amperity

Posts & Resources

Power Up Your Marketing Cloud Webinar

On-demand Webinar

How to Power Up Your Marketing Cloud

Learn how Amperity Profile Accelerator gives you powerful accessibility to data that directly translates into marketing ROI

On-demand Webinar

CDP A to Z: Not All Customer Data Platforms Are Alike; How to Pick the Right One For Your Brand

In this webinar, we'll dive into the world of CDPs and explore the key factors to consider when choosing the right solution for your brand.

You have to be able to work with messy customer data...

Video

Expert Angles: Identity Resolution

Getting value from customer data starts with sorting out customer identity.

Illustration of a person having their data connected through the identity resolution process

Blog

Jun 1

Decoding Identity Resolution, Part Nine: Conclusions

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

Blog

Jun 1

Decoding Identity Resolution, Part Eight: The Amperity Perspective

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

Illustration of multiple peoples' profiles in a fragmented gray-toned mosaic.

Blog

May 31

Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

Blog

May 30

Decoding Identity Resolution, Part Six: Digital ID Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

Blog

May 29

Decoding Identity Resolution, Part Five: The Green Checkmark Effect

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

Illustration of multiple peoples' profiles in a fragmented teal-toned mosaic.

Blog

May 28

Decoding Identity Resolution, Part Four: Advanced Data Science Identity Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

Illustration of a person having their data connected through the identity resolution process

Blog

May 27

Decoding Identity Resolution, Part Three: Deterministic Identity Resolution Algorithms

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

Blog

May 26

Decoding Identity Resolution, Part Two: The Value of Identity Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

Illustration of multiple peoples' profiles in a fragmented gray-toned mosaic.

Blog

May 25

Decoding Identity Resolution, Part One: The Basics

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.