Caleb Benningfield

Caleb Benningfield

Field Chief Technology Officer, Amperity

Caleb Benningfield joined Amperity as employee number three, helping to build the company from a stealth-stage concept to a $1B valued unicorn and a leader in the Customer Data Platform industry. Over his 8+ years with Amperity, he has held a number of technical and customer-facing leadership roles. After serving as the founding member of the Client Services organization, Caleb transitioned to the Product team, serving as Principal Solution Architect and running a dedicated practice building experimental and partner solutions. This role evolved into a dedicated role for evolving the way Amperity interoperates with data warehouses as the Head of Lakehouse Strategy. Currently, he operates as Field CTO evangelizing and evolving the marketing narrative of the product in collaboration with the marketing and sales teams. 

Prior to Amperity, Caleb began his career as a software engineer and full stack developer.  As he developed deep hands-on expertise in customer data operations, his focus turned to Solution Architecture, advising and building customer data management infrastructure for SAAS applications designed on behalf of enterprise companies. 

Caleb is passionate about solving the complex challenges inherent to the customer data domain and developing solutions that leverage best-in-breed technology in the most efficient & effective way possible. He is a frequent speaker and blogger on all things relating to identity resolution, data engineering, data architecture, and data operations.

Resources featuring Caleb Benningfield

An illustration of a pad lock in a vibrant magenta gradient.

Blog

Jul 18

How Amperity Secures its AI Agents

For Amperity, application and data security starts with design.

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Three curved arrows forming a circle overlaying repetitive blocks of code.

Blog

Jun 17

Groundhog Data

Eat, sleep, model the same data. Repeat.

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An illustration of text bubbles capturing a conversation between a human and an AI agent on the topic of Braze data schemas.

Blog

May 29

Opportunities for AI Agents and Customer Data Engineering

Today's agents are a watershed moment for customer data management.

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Three icons representing composability, security, and minimizing complexity, against a backdrop with large font type reading ZERO COPY

Blog

Jun 13

What (really) is Zero Copy?

This often-heard term in the customer data space can refer to composability, security, or minimizing complexity — and ideally all three.

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A vibrant neon motorboat speeds through the data waves beside a Data Lakehouse, symbolizing upbeat momentum for the Lakehouse space.

Blog

Jun 4

Another Market Shift Toward the Lakehouse CDP

Snowflake is the latest data platform moving toward Lakehouse architecture and open data-sharing formats.

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Caleb from Amperity and Shiv from Databricks onstage at Amplify. Featuring Databricks.

Video

Amplify: Stop Integrating, Start Sharing Data

Data Sharing is the new, composable, zero-copy standard between CDPs and data warehouses. Learn how Amperity helps enrich and activate customer data.

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Power Up Your Marketing Cloud Webinar

On-demand Webinar

How to Power Up Your Marketing Cloud

Learn how Amperity Profile Accelerator gives you powerful accessibility to data that directly translates into marketing ROI

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Hero image for part 2 of the CDP A to Z webinar

On-demand Webinar

CDP A to Z: Not All Customer Data Platforms Are Alike; How to Pick the Right One For Your Brand

In this webinar, we'll dive into the world of CDPs and explore the key factors to consider when choosing the right solution for your brand. 

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You have to be able to work with messy customer data...

Video

Expert Angles: Identity Resolution

Getting value from customer data starts with sorting out customer identity.

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Teal datawave pattern

Blog

Jun 1

Decoding Identity Resolution, Part Nine: Conclusions

dentity resolution is complex, but you don't have to solve it alone. Key takeaways from our nine-part series on evaluating identity resolution.

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Red triangle icons with exclamation icon over data grid

Blog

May 30

Decoding Identity Resolution, Part Six: Digital ID Resolution

Digital identity resolution tracks anonymous website visitors, not people. Learn how it works, where it falls short, and why PII resolution matters.

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Man's image coming into focus once identity is resolved

Blog

May 26

Decoding Identity Resolution, Part Two: The Value of Identity Resolution

Duplicate customer profiles waste marketing spend and distort analytics. See how identity resolution accuracy directly impacts your bottom line.

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