Caleb Benningfield

Caleb Benningfield

Principal Architect, Amperity

Posts & Resources

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Blog

Aug 20

Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

Making customer data easier to manage and more effective for driving value.

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Three icons representing composability, security, and minimizing complexity, against a backdrop with large font type reading ZERO COPY

Blog

Jun 13

What (really) is Zero Copy?

This often-heard term in the customer data space can refer to composability, security, or minimizing complexity — and ideally all three.

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Caleb from Amperity and Shiv from Databricks onstage at Amplify. Featuring Databricks.

Video

Amplify: Stop Integrating, Start Sharing Data

Data Sharing is the new, composable, zero-copy standard between CDPs and data warehouses. Learn how Amperity helps enrich and activate customer data.

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On-demand Webinar

Deminar: Enrich Warehouse Data in Minutes with a Lakehouse CDP

Learn how Amperity Bridge empowers seamless data sharing to and from your Data Lakehouse.

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A data lakehouse, depicted with a warehouse on the shore of a lake. There is an innertube with a cocktail in the lake to suggest the easier life that awaits lakehouse users.

Blog

May 7

Why Open Sharing in the Lakehouse is the Future of Customer Data

Lakehouse data sharing capabilities make it easy to maintain customer data quality and governance across the stack.

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Power Up Your Marketing Cloud Webinar

On-demand Webinar

How to Power Up Your Marketing Cloud

Learn how Amperity Profile Accelerator gives you powerful accessibility to data that directly translates into marketing ROI

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On-demand Webinar

CDP A to Z: Not All Customer Data Platforms Are Alike; How to Pick the Right One For Your Brand

In this webinar, we'll dive into the world of CDPs and explore the key factors to consider when choosing the right solution for your brand. 

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You have to be able to work with messy customer data...

Video

Expert Angles: Identity Resolution

Getting value from customer data starts with sorting out customer identity.

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Blog

Jun 1

Decoding Identity Resolution, Part Eight: The Amperity Perspective

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Blog

May 31

Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of man's profile with tag "Amp_ID" in the center of a cluster graph.

Blog

May 30

Decoding Identity Resolution, Part Six: Digital ID Resolution

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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Illustration of woman's profile in the center of a cluster graph, with a slant across the middle blurring the top-left half of the image.

Blog

May 29

Decoding Identity Resolution, Part Five: The Green Checkmark Effect

In this series we’ll define identity resolution and look at ways the market talks about it to help you better decipher the truth behind the marketing.

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