Customer data for better marketing decisions

A customer data platform for marketing brings customer records from connected sources into profiles that can inform audiences and campaigns. Amperity is an AI-powered Customer Data Platform. It combines resolved customer profiles with predictions, activation, and measurement to help your team decide whom to reach, what to test, and how to evaluate results.

Use available purchase and conversion data to exclude recent buyers from acquisition audiences. We can help your team build suppression audiences and send them to supported destinations. Coverage and timing depend on identity resolution, consent, refresh cadence, and destination configuration.

Start with agreed cost and revenue definitions, attribution windows, and the outcomes you can measure. We can help you analyze supported campaign and journey results alongside customer context. Configured test and control groups can support lift evaluation; connecting customer data alone does not establish causation.

Resolve available customer records across connected purchase, loyalty, and engagement sources. We can help you build audiences using that history and supported value predictions. New Look identified 24% more high-value customers after resolving fragmented profiles.

Combine available behavioral signals with purchase history, loyalty activity, and other permitted profile attributes. We can make that context available to supported personalization workflows. Response timing depends on the source, profile refresh, destination, and configuration.

Amperity connects customer profiles and audiences to supported tools in your martech stack. It also works with supported warehouse and lakehouse environments. Your team can keep its chosen execution tools; deployment and data movement depend on the implementation.