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Solutions > Airlines

CDP for airlines built on traveler intelligence

Make direct-booking, loyalty, and ancillary-offer decisions with trusted customer context. Amperity connects available booking, loyalty, and digital records into traveler profiles your teams can use to choose audiences and personalize engagement.

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Traveler context for airline growth

Amazing traveler experiences start with unified customer data

AI that identifies OTA bookers

Proactively identify customers likely to book with Online Travel Agencies (OTA) and encourage direct booking with personalized offers.

Recover abandoned carts

Follow up on an unfinished booking with messages informed by available booking and loyalty history. Configure the abandonment events, timing, and connected messaging destinations for your workflow.

Target profitable segments

Leverage advanced customer insights that adapt as customer behaviors change to make the smartest marketing and loyalty investments.

Manage disruption proactively

Use available flight-change signals and traveler context to build relevant service audiences. With configured customer journey orchestration, send those audiences to connected systems that deliver disruption communications.

customer journey orchestration

Grow your frequent fliers

Improve loyalty and increase customer satisfaction with personalized pre-trip communications, streamlined customer journeys, and reduced support times.

Co-brand credit card growth

Target members and non-members who are likely to sign up for a credit card. Orchestrate personalized journeys across paid, website, app, email, SMS, and more.

Pre-trip personalization

Combine real time intent on web/app with long term guest context to personalize pre-trip ancillary offers and experiences.

Advanced segmentation

Tailor pricing and inventory strategies based on customer transaction behaviors, preferences, and lifetime value.

Co-brand credit card spend

Connect credit card transaction data to the customer profiles for offers that increase non-ticket revenue such as checked bags, priority boarding, partner bundles, lounges, etc.

Amperity real-time triggers in action

AI that drives smarter outcomes 

AI focused on outcomes 

Stop chasing AI hype and start driving airline revenue. Amperity’s solutions are built to help your airline turn passenger data into measurable business outcomes through AI-powered and customized journeys for different segments of customers.

AI Assistant

Understand your travelers

We use machine learning to connect available PNR, loyalty, and digital records into traveler identities. Your teams can use that shared history to build audiences, inform personalization, and support analysis.

Identity Resolution

Pér helps your team choose the next step

When enabled for your tenant, Pér, Amperity’s AI agent for customer data, helps your team explore traveler data available to the signed-in user and review recommended next steps. In the Pér web app, review the evidence and proposed plan, then approve the supported changes you want it to run.

Meet Pér, the AI agent

2025 State of AI for Travel & Airlines guide, new research from Amperity. The cover shows a magenta airplane in flight against a teal graph.

2025 State of AI for Travel and Airlines

Amperity surveyed 800 leaders across airlines and hotels - from C-suite executives to marketing and IT teams - to uncover where AI is working, where it’s stalling, and what it means for the future of guest loyalty.

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The world’s largest airlines trust Amperity to drive performance

From first-time travelers to frequent fliers, Amperity empowers you to capture more value from your customer data and see results, quickly.

+$2.5m
Incremental value from newly enrolled members
Wyndham customer story
+198%
increase in loyalty conversion rates
Alaska Airlines customer story
4 days
Time to complete unified traveler profiles
Virgin Atlantic customer story

"We use Databricks for its unparalleled data tools and ability to seamlessly share data with Amperity. This powerful combination allows us to quickly unify and enrich vast amounts of customer data and empower our non-technical users to easily make data-driven decisions, to drive exceptional travel experiences."

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Connect Amperity to the tools you already use

Connect traveler profiles and audiences to supported data, marketing, and analytics tools.

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Frequently asked questions

See Amperity in action

Watch a demo to explore how unified customer data drives better campaigns, loyalty, and growth.

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