Web personalization
Amperity comes with over 200 commonly used calculated and predictive attributes that can be combined with custom ones to feed real-time systems at the point of need.
Event Routing
Serve up more relevant content at key moments based on a complete picture of the customer's whole relationship to the brand, both online and offline, instead of a fragmented view from the latest online session only.
A unified and accurate customer data foundation, from all your data sources
![Illustration of different systems being connected to Amperity CDP's Customer 360 via different API routes, each carrying different information.](https://amperity.imgix.net/5vqt5w81x2im/445mqSnJVEDdFkN2XgNrXL/102bbb696b8db71a2ff0405192554b39/API_Test_3.png?auto=format%2Ccompress&fit=max&w=2560)