Fortune 500 company expands marketable audience by 144%
A quickserve restaurant had customer data that was fragmented and locked in silos, so they could only reliably market based on data from their loyalty program — which was just a fraction of their 100 million customers. Using Amperity to integrate anonymous datasets, deduplicate records, and establish a universal customer identity graph, they got a clearer view of their customers so that they could connect with more people, more effectively.
Identity resolution that's faster and more accurate
The big challenges to reliable customer profiles are in data prep and resolving records from disparate systems. Amperity’s patented approach to ID resolution skips cumbersome preparation to combine records into profiles that are both stable and flexible. Learn about how our AI-powered resolution process makes all your customer data operations more accurate and effective.