Customer data platform pricing that scales with your usage

CDP costs vary by provider, pricing model, and scope. Amperity measures platform usage in Amps. Contact Sales for a pricing estimate based on your planned use cases and service needs. Our team uses a calculator to help forecast Amp requirements. For vendor evaluation questions, see our CDP RFP guide.

An Amp is a standardized unit of consumption that measures usage of the Amperity platform. Activities such as processing customer records, building segments, running campaigns, or activating insights will be calculated in Amps. This usage-based model ensures you have full access to every feature, while your costs scale directly with the value generated.

Amp usage is driven by the actions taken on the platform such as processing customer data, running segments, or activating campaigns.

Our team will provide guidance using a robust calculator based on your use cases and needs to anticipate how many Amps your brand will need. There is always flexibility to buy more Amps if needed, or roll over up to 10% unused Amps to a future contract term (restrictions may apply).

Yes — A robust Amps dashboard lets you monitor your usage of Amps across features, time and platform instances (e.g. production vs sandbox usage.) Customizable automated alerts also let you know when you’ve hit various usage thresholds.

Amperity provides a lot of flexibility should you need more Amps than initially anticipated. You can convert to on-demand pricing, or enjoy better rates if you purchase additional packages of Amps for the remainder of the contract term.

Yes, you will be able to roll over unused capacity up to 10% of the total initial contract into your next contract with Amperity (restrictions may apply).

When estimating total cost, account for implementation, ongoing data engineering, training, and any warehouse or cloud infrastructure your deployment requires. Confirm the services, storage allowance, and any additional storage charges covered by your agreement. Enterprise Edition includes private, instructor-led training for marketers and implementers. Supported lakehouse-native workloads can run in your existing environment; infrastructure costs depend on your configuration and usage.