Data drives customer-centricity
To pull ahead in the hyper-competitive automotive retail space, Servco needed a complete view of customers and their households, and knew that data was the key. Amperity’s CDP gave them the Customer 360 view they were looking for and empowered them to position their customer at the center of every decision.
“Amperity has been a fantastic partner in our digital transformation, by putting a layer above everything, so that we could consistently get at our customer information, make sense of it, and then action it in more meaningful ways that improve customer engagement, overall marketing results, and accelerate our omnichannel growth.”
Peter Dooher SVP of Digital at Servco
Customer data is the key to powering data-driven growth. In this short clip, Servco’s own Peter Dooher and Tausif Islam team up to share valuable insights and quick wins that they’ve experienced since using Amperity.
The hands behind the wheel
Amperity steps into the passenger seat with Servco’s Director of Data Visualization and Analytics, Tausif Islam, for a behind-the-scenes look at how he uses data to drive digital transformation.
Driving digital transformation
Unlocking a complete 360 view of the customer is one thing — proving value is another. Servco sits down with leaders from Amperity and Wise Marketer to discuss exactly how a complete view of their customer empowered teams across the enterprise to self-serve, gain actionable insights on the customer, increase customer lifetime value, and measure impact.
Racing towards customer-centricity
Facing a particularly scattered data landscape with important data siloed across the business, it was challenging for Servco to maintain a consistent and seamless customer experience. Through their partnership with Amperity, Servco established a firm foundation for customer data that enables them to reach beyond fragmentation and take control of their relationship with customers — ensuring a new standard of excellence.