Customers > Automotive
Servco needed a complete view of their customers and their households to stand out in the hyper-competitive automotive retail space. They worked with Amperity to build accurate Customer 360s and place the customer at the center of every business decision.
When Servco Australia wanted to connect data from different legacy systems to access powerful business insights, Amperity used learnings from the Servco partnership to unlock the power of their data and increase time to value.
“Amperity has been a fantastic partner in our digital transformation, by putting a layer above everything, so that we could consistently get at our customer information, make sense of it, and then action it in more meaningful ways that improve customer engagement, overall marketing results, and accelerate our omnichannel growth.”
Peter Dooher SVP of Digital at Servco
Racing towards customer-centricity
Facing a particularly scattered data landscape with important data siloed across the business, it was challenging for Servco to maintain a consistent and seamless customer experience. Through their partnership with Amperity, Servco established a firm foundation for customer data that enables them to reach beyond fragmentation and take control of their relationship with customers — ensuring a new standard of excellence.