How Customer Data is Defining a New Era of Travel
Common use cases for travel & hospitality
Increase direct bookings
Engage customers who have previously booked via online travel agencies to entice them to make their next reservation directly.
Loyalty & branded credit card enrollment
Find customers who are predicted high value but are not yet enrolled in the loyalty program or credit card.
Target distressed inventory
Prevent “batch and blast” campaigns and identify the customers most likely to respond to specific destinations.
Orchestrate customer trip experience
Personalize targeting of upgrades, ancillaries, and trip communications to individual customer preferences and affinities.
Loyalty & non-loyalty analytics
Understand the full customer journey, even when a customer books or interacts without using their loyalty number.
Business/leisure cross-sell
Increase share of wallet and total lifetime value by capturing the full spectrum of a customer’s travel needs.
"Our day-to-day has changed dramatically since implementing Amperity. It's made it much easier to be data-driven in everything we do. In some campaigns we saw double-digit increases in ROAS."
