Research & Reports

Personalizing the Travel Experience Using Data and AI

Skift Guide: Personalizing the Travel Experience Using Data and AI

Reimagining the traveler journey to drive loyalty

In the dynamic landscape of travel loyalty, the game has changed. Modern travelers seek more than traditional loyalty programs; they crave unique, personalized experiences. Loyalty is no longer about commitment to a single brand but diverse adventures with different companions in various destinations. To thrive in this era, travel brands must pivot towards trust-building and broader loyalty strategies.

The report explores four key strategies:

  • Build out first-party data collection: Leverage direct customer information for superior service.

  • Reach beyond loyalty members: Understand each customer holistically, targeting potential value.

  • Drive personalization to every touchpoint: Use AI for seamless, personalized interactions.

  • Build a unified view of the traveler: Break down silos, creating detailed customer profiles for effective personalization.

By embracing these strategies and making the most of AI technologies, travel brands can foster direct traveler connections, increase bookings & cross-selling opportunities, and elevate lifetime value. Welcome to the future of travel loyalty—where unforgettable, tailor-made journeys await every traveler.

Download the report