"Everything we do revolves around improving our runners’ experience, and that means having our CDP and CRM systems work in lockstep to leverage customer data in every interaction. When a runner contacts us with a question or an issue, the additional customer data now available enables the Brooks team to serve them even faster."
Mark McKelvey, Fmr. IT Lead in Europe, Brooks Running
Elevating The Runner Experience
When it comes to customer service, a “one-size fits all” approach just doesn’t cut it, and personalization is key to making an impact. Brooks Running joins Amperity integration partner, Zendesk, to discuss pairing their customer service solution with an enterprise CDP to improve the runner experience.