Real-time Personalization

Six examples of better personalization powered by unified customer profiles

Customer experience tools are often working in silos, and the data feeding them is inaccurate and incomplete, leading to clunky interactions and botched personalization. 

There's a better way. Unifying historical, transactional data — from both offline and online channels — creates rich profiles with loads of extra attributes for a more detailed understanding of the customer.  Sending these comprehensive profiles to your tools or making them available to teams in real-time powers personalization across channels that makes customers feel like you’re paying attention. 

Check out the solution brief for examples of how Amperity unlocks more sophisticated marketing across key personalization use cases:

• Email personalization

• Web personalization

• Customer care & clienteling

• Omnichannel interactions