Unlock more value from owned audiences
Brands activate rich first-party data more powerfully and efficiently with Amperity —create audiences faster, activate across any media, and extend audiences further where monetization makes sense.
Move from data to activation faster
Enable teams to define and update audiences quickly, without technical bottlenecks, so campaigns can launch and evolve with customer behavior.
Streamline multi-channel audience activation
Ensure audiences are delivered to paid media platforms in a reliable, repeatable way, with regular refreshes that keep targeting aligned to real customers.
Turn audiences into new revenue streams
Package privacy-safe audience segments so they can be syndicated to marketplaces and monetized — without disrupting core media operations.
Deliver incremental impact with Amperity
Teams using Amperity move faster, reduce waste, and generate incremental value from their first-party data.
Create high-quality audiences without SQL
Build audiences using natural language, tap into a customer’s full 360 profile from behavior, purchase history, and loyalty—without manual queries.
Activate audiences across paid media and marketplaces
Automate delivery of audiences directly to paid media platforms and data marketplaces using pre-built connections that support both campaign activation and audience monetization.
Automatically refresh audiences
AI-assisted segmentation continuously evaluates customer data and updates audience membership as behavior changes—keeping segments accurate and current.
Maintain control and compliance at scale
Automate opt-out enforcement, manage refresh cadence, and control which buyers can access monetized audiences.
“With the deprecation of cookies, we’re focused on activating first-party audiences and showing real impact. Amperity gives us the visibility and control we need...”
