The business impact of paid media strategy built on trusted customer context.
Higher match rates, broader reach
Weak match rates shrink your addressable audience before a campaign even starts. Amperity builds resolved, trusted customer profiles that match at higher rates across Google, Meta, The Trade Desk, and beyond, so more of your audience is actually reachable.
More return, lower activation cost
ROAS improves on three fronts: better visibility into which platforms and campaigns are actually performing, direct activation that can reduce reliance on third-party data onboarding, and stronger conversion signals that give ad platform algorithms better inputs to work with.
Less waste, faster suppression
Converted customers, over-messaged audiences, and duplicates all drain media budget without adding value. Amperity suppresses them faster and keeps exclusion lists current automatically, so teams can reduce wasted spend before it compounds across campaigns and channels.
Launch campaigns without the wait
Audiences that refresh automatically and sync directly to ad platforms mean your team spends less time on manual file prep and more time responding to market shifts, customer behavior changes, and new campaign opportunities.
The paid media plays that trusted customer context makes possible.
Find more customers who look like your best ones.
Lookalike quality starts with seed quality. Amperity builds seeds from resolved, high-value customer profiles so the customers your ad platforms find actually look like the ones driving the most revenue, not a generic audience built on incomplete records.
Move known prospects to their first purchase.
Known prospects with no purchase history can be a valuable high-intent acquisition audience. Amperity identifies them from your existing contact data and activates them across supported ad platforms so first-purchase campaigns reach the people most likely to convert.
Lifecycle campaigns that meet customers where they are.
Every lifecycle stage needs a different paid media strategy. Amperity builds VIP, near-VIP, at-risk, and win-back segments from resolved customer profiles, keeps them current as behavior changes, and activates each one with the campaign designed for that stage.
Send high-value audiences to your bidding.
Most value-based bidding relies on platform-reported conversion signals. Amperity enriches those signals with CLV, product affinity, and predicted value from your own customer data, so ad platform algorithms optimize toward your most valuable customers.
Protect budget and control frequency with current suppression.
Suppression lists that go stale waste budget and erode trust. Amperity keeps opt-outs, recent purchasers, and over-messaged customers excluded across active campaigns automatically, resolving opt-out signals across fragmented records so more channels honor each customer's stated preferences.
Get launches and promotions in front of the right customers.
Product affinity, discount sensitivity, and purchase history help identify who is most likely to respond to a launch, promotion, or markdown. Amperity builds and activates those audiences from trusted customer context so each moment reaches the buyers most likely to convert.
The paid media capabilities behind better reach, higher ROAS, and less waste.
Trusted customer profiles built for paid media performance.
Bring together customer identity, transactions, loyalty, engagement, acquisition source, and consent data into resolved, trusted customer profiles. Every paid media capability, from audience building to conversion signals to measurement, runs on that foundation, so quality compounds across every activation.
Build, refresh, and activate audiences directly to ad platforms without an intermediary.
Amperity activates audiences directly to supported ad platforms without routing through a third-party onboarding provider. Audiences refresh automatically as behavior changes and sync on a defined schedule, so your team spends less time on file prep and more time on campaigns.
Send stronger conversion signals to your ad platforms.
Deliver online and offline transactions, lifecycle events, and revenue data as first-party conversion signals to supported ad platforms, including via Conversions API (CAPI) where available. Stronger signals give platform algorithms better inputs to optimize bidding and campaign delivery, and improve the accuracy of platform-reported performance against observed customer outcomes.
Measure paid media performance against the customer context behind it.
Amperity brings Google and Meta campaign performance data into the same environment as your customer data, so AmpAI can analyze it in natural language without SQL or platform switching. Compare performance across Meta and Google, rank campaigns by ROAS, identify what's declining, and surface what to act on next. Where holdout groups are configured, teams can measure incremental lift against a control.
The proof is in the paid media performance
First Hawaiian Bank cut activation time by 92% with direct paid media connectivity.
First Hawaiian Bank cut its 26-day audience activation runway by 92% with a direct Trade Desk connector—slashing paid media costs and delays while shifting from third-party data dependency to a future-proofed first-party strategy.
Servco delivered marketing segments 140x faster and lifted lead conversion by 62%.
Customer data siloed across manufacturers, dealers, and regional networks blocked fast, precise audience building. Unifying it into trusted customer profiles changed that: segments now go live 140x faster, and lead conversion improved 62%.
Catalyst Brands targets highest-value customers in paid channels using predicted CLV.
Manual audience building across a multi-brand portfolio was slow, hindered by siloed data. Amperity gave every brand a unified customer foundation, enabling high-CLV targeting in paid channels and more sophisticated, data-driven audience activation.