The race towards customer-centricity
With a goal of inspiring everyone to run longer, faster, and farther, Brooks Running has always been focused on the runner, but they needed actionable customer data to fuel their strategy. Amperity gave them a single view of the runner and helped them win the race towards customer-centricity.
“Amperity is crucial to our tech stack. In order for us to have a 360 view of the runner and then use runner data for analytics and marketing segmentation, a CDP is necessary. Our tech stack is always changing, and very dynamic so the ease of plugging in partners is also critical. ”
Melanie Allen Chief Marketing Officer at Brooks Running
A Journey of Growth
In this webinar, Ryan Ngo, Director of Digital Marketing at Brooks takes the stage to discuss how his team is using predictive analytics to streamline processes and personalize messaging across channels to maximize campaign performance.
Elevating Runner Experience
When it comes to customer service, a “one-size fits all” approach just doesn’t cut it, and personalization is key to making an impact. Brooks Running joins Amperity integration partner, Zendesk, to discuss pairing their customer service solution with an enterprise CDP to improve the runner experience.
Sprinting Towards Success
In this quick read, Brooks shares their top three strategies and approaches for putting customer-centricity into practice and leading the charge towards data-driven growth and transformation.
Assessing Your Customer-Centricity
Watch this 20-minute conversation between CDPa founding members, Brooks Running CMO Melanie Allen and Professor of Marketing, Peter Fader, as they discuss customer centricity– how assessing your organization's maturity in their customer-centric journey can kick start your transformation, a process for doing so, and real-life examples of what this looks like in action.