Customers > Retail
With a goal of inspiring everyone to run longer, faster, and farther, Brooks Running has always been focused on the runner, but they needed actionable customer data to fuel their strategy. Amperity gave them a single view of the runner and helped them win the race towards customer-centricity.Download the case study
“Amperity is crucial to our tech stack. In order for us to have a 360 view of the runner and then use runner data for analytics and marketing segmentation, a CDP is necessary. Our tech stack is always changing, and very dynamic so the ease of plugging in partners is also critical. ”
Melanie Allen Chief Marketing Officer at Brooks Running
Winning the Race towards Business Growth & Customer-Centricity
In this recap from Amplify 2021, hear directly from Melanie Allen, the SVP and Chief Marketing Officer at Brooks Running, as she shares how Amperity helped teams across the organization place the runner at the center of their business operations to accelerate business growth.
Assessing Your Customer-Centricity
Watch this 20-minute conversation between CDPa founding members, Brooks Running CMO Melanie Allen and Professor of Marketing, Peter Fader, as they discuss customer centricity– how assessing your organization's maturity in their customer-centric journey can kick start your transformation, a process for doing so, and real-life examples of what this looks like in action.Watch video
Elevating The Runner Experience
When it comes to customer service, a “one-size fits all” approach just doesn’t cut it, and personalization is key to making an impact. Brooks Running joins Amperity integration partner, Zendesk, to discuss pairing their customer service solution with an enterprise CDP to improve the runner experience.