Unified Customer View Impact for Brooks Running - Amplify 2021

Melanie Allen, SVP & Chief Marketing Officer, Brooks Running

Winning the Race Toward Business Growth and Customer Centricity

With a goal of inspiring everyone to run longer, faster, and farther, Brooks Running has always been focused on the runner, but they needed actionable customer data to fuel their strategy.

Amperity gave them a single view of the runner and helped them win the race towards customer-centricity, and their results were staggering.

Check out the highlights from the Brooks Running session at Amplify 2021 when their CMO talked about how putting the customer data at the heart of the business drove a customer-centric transformation.

Watch the full session

Recommended Content