IDENTITY GRAPH

Level up your identity strategy

Amperity's patented identity resolution processes massive data at scale in minutes, combining AI, probabilistic, and deterministic approaches.

Identity resolution is the most complex customer data challenge

Disconnected, messy data

Customer data sits in silos with inconsistent formats and errors. Merging it manually takes time and often leads to outdated or inaccurate profiles.

Complex, opaque matching

Third-party tools are black boxes. They’re hard to trust, hard to update, and even harder to explain when something goes wrong.

Siloed data creates blind spots

Data trapped in different tools leads to missed opportunities and disjointed customer experiences, making it harder to act on insights.

Create a robust first-party ID Graph to power your Enterprise Customer 360

Architectural diagram of the Amperity ID Graph Concept, going from raw customer data into Amperity Data Cloud and flowing into downstream tools

Build accurate profiles, fast

Resolve billions of customer records with AI-powered identity resolution. Create a unified, connected first-party identity graph.

Trusted data for insights and personalization

The Amperity ID graph is a transparent, trusted foundation that unifies customer data to drive accurate insights and personalized experiences.

Maximize marketing reach and reduce waste

Unlock more revenue by connecting data sources. Increase reach, improve match rates, and reduce marketing waste from duplicate profiles.

Illustration of semantic tagging using AmpAI

Get started with our Identity Resolution Agent

AI-led data standardization

Standardize data and deploy identity resolution in hours with an AI Agent built to eliminate repetitive tasks and complex coding.

Patented identity resolution

Effortlessly connect customer identities even as data evolves by tuning our AI/ML for your customers.

Full transparency and control

Build trust with complete visibility into every data connection. Customize the model and adjust settings to fit your unique business needs.

Lakehouse native

Make your identity graph instantly available in your data lakehouse with secure, zero-copy data sharing using Amperity Bridge.

"When we ran our fan’s emails through Amperity’s Stitch, we found fans that we weren't able to uncover before. With accurate Fan identities, we can now engage with them with intentionality."
Victor Nguyen Director of Analytics & Engineering, Seattle Seahawks

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