![Illustration of a hand on a mouse with windows behind it showing an SQL Query, key metrics and a database filter](https://amperity.imgix.net/5vqt5w81x2im/5lqWQqksXP7ss7HUOqalcl/966de8614aefec59f204ba6565a176a9/PersonaHeroes_analytics.jpg?auto=format%2Ccompress&fit=max&w=2560)
Accelerate data asset creation
Fuel better decision making
Fulfill business requests faster by building attributes on the same platform used by business users. Provide role-based access to the data business users need for exploration or activation.
![product illustration of the Amperity segment editor](https://amperity.imgix.net/5vqt5w81x2im/3NW1LSQzSRSwdKeM6q2UaM/f53f4452f961c2ebe5f3c2ad28051350/Web_ProductIllustrations_SegmentEditor.png?auto=format%2Ccompress&fit=max&w=2560)
“Our approach to analytics has changed significantly. We empowered our non-technical teams to have as much access to data as they need.”