2025 State of AI for Travel and Airlines

Exploring the impact of AI on guest experiences and brand loyalty

The travel industry is racing to harness AI, but the path is far from smooth. Hotels and airlines face rising costs, labor shortages, and soaring guest expectations. While AI offers a way forward, many brands are struggling to move beyond internal efficiencies to the customer-facing experiences that truly drive loyalty.

Amperity surveyed 800 leaders across airlines and hotels - from C-suite executives to marketing and IT teams - to uncover where AI is working, where it’s stalling, and what it means for the future of guest loyalty.

Inside the report, you’ll learn:

• How hotels and airlines are using AI today, and where adoption is lagging

• The biggest challenges slowing AI progress (hint: cost and fragmented data)

• Why companies with a CDP are pulling ahead in customer-facing AI applications

AI is transforming travel. But only the brands that get customer data and identity right will unlock its full potential.

Download the full report to see where your organization stands - and how to prepare for the future of AI in travel.