Solutions > Media & Entertainment

Audience data platform for stronger subscriber relationships

Q: What is an audience data platform for media and entertainment?

An audience data platform brings available audience records together for analysis and activation. Amperity connects identity, customer history and configured attributes so teams can define audiences and inform acquisition and retention decisions across connected channels.

Q: How does a media CDP work alongside a CRM?

A CRM manages known contacts and relationships. A media CDP connects records from multiple sources for identity resolution, segmentation and activation. Amperity works alongside your CRM and supported downstream tools, supplying customer context for their workflows.

Q: Which subscriber and engagement data can Amperity use?

Coverage depends on the sources you connect and the data you make available. Subscription records, engagement events and purchase history can inform configured workflows. Confirm source formats, identifiers, permissions and refresh requirements for your implementation.

Q: Can Amperity distinguish accounts, households and individual viewers?

Your identity rules and data model determine those relationships. An account holder, subscriber and individual viewer may be different people. A shared device alone does not establish who watched, and unknown visitors may remain unlinked when sufficient identifiers are unavailable.

Q: How can Amperity support subscriber analytics?

Analyze available subscription status, engagement and transaction data against your business definitions. Compare audience cohorts and track recorded outcomes. Subscription-specific measures require appropriate source data and configuration.

Q: How do media teams stay in control when using Pér?

Where Pér is enabled for your team, a person starts the interaction, reviews proposed work and approves supported changes before they run in Amperity. Pér uses the customer data available within that user’s access.

Connect subscriber, engagement and purchase records so your team can choose acquisition audiences, plan retention outreach and understand relationships across brands. The Customer Context Platform gives publishers, streaming businesses and entertainment brands a shared foundation for those decisions.

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Make audience context count

Recognize the relationship

Connect fragmented records to understand how a known audience member engages across the sources and brands you bring together.

Focus subscriber acquisition

Distinguish eligible prospects from current subscribers before choosing audiences for an acquisition campaign.

Make retention more relevant

Combine subscription status with available engagement history to prioritize outreach when a relationship shows signs of changing.

Learn which audiences respond

Compare audience behavior and campaign outcomes so your next decision builds on what your team has learned.

Build audiences around the next relationship milestone

Turn registered readers into subscribers

Define an audience of registered readers with repeated engagement and no active subscription. Use available content-category and offer-response data to plan a subscription test, with eligibility and contact preferences included in the audience rules.

Reconnect with viewers whose engagement has declined

Compare recent viewing activity with a subscriber’s earlier engagement, where those events are connected. Build re-engagement audiences for your messaging tools and test outreach before assuming that reduced viewing means someone intends to cancel.

Reach the right person before renewal

Use available renewal dates, subscription status and contact information to prepare renewal audiences. Where your source data identifies the paying account holder, use that relationship to direct renewal outreach to the intended contact.

Connect entertainment experiences

Bring available ticket purchases, merchandise orders and digital engagement into your audience analysis. Find eligible customers for a related event or membership invitation while excluding people who already purchased.

Explore segmentation

Give media teams context they can use

Resolve fragmented audience records

Amperity uses configured rules and AI-assisted matching to connect customer records across online and offline sources. Review the resulting identity foundation before putting it into use for acquisition, retention or analysis.

Explore identity

Keep the relationship in view

Unify available history in customer profiles and add attributes relevant to your business. Preserve account, subscriber and household relationships in your configured data model rather than treating every account or shared device as one individual.

Explore profiles

Build segments from your business definitions

Use the attributes made available in Amperity to define audiences by subscription status, engagement recency or purchase history. Your team sets the meaning of an active subscriber, a renewal window and an eligible contact.

Put reviewed audiences to work

Send audiences to supported marketing and advertising destinations. For example, use current subscriber status to prepare acquisition suppression audiences. Reach and timing depend on source freshness, permitted use, identity matching and destination setup.

Explore paid media

Test the next step

Configure goals and treatment and control paths in batch Journeys to compare outcomes. Choose measures tied to the decision, such as a subscription purchase recorded in your connected data, and review the results before expanding a program.

Pér helps your team choose what to do next

Where enabled, Pér, Amperity’s AI agent for customer data, helps your team investigate changes in customer behavior and prepare a next step for review. It works with data available within your access and requires approval before making supported changes in Amperity.

Explore Pér prompts

See how customer context supports subscriber growth

Explore how Amperity brings customer data together and helps teams build audiences. Start with the workflow that matters to you, from subscriber acquisition to renewal outreach, and discuss the sources and definitions it needs.

Explore the Demo Center

Explore Amperity by industry

Illustration of a young woman shopping on her phone while carrying shopping bags down a snowy street.

Retail

Connect customer history across commerce channels to inform acquisition, retention, and loyalty.

A traveler is served a drink in an airport lounge. The impression from the traveler's easy posture and happy demeanor is of a seamless experience where the traveler's expectations for a tailored experience are met.

Airlines

Bring traveler and loyalty context into audience and lifecycle decisions.

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Hotels

Use guest history and available stay context to plan relevant engagement.

Paul Ballew from the NFL and Bridget Perry onstage at Amplify 2026.

Sports Teams & Leagues

Connect fan relationships to support ticketing, engagement, and renewal audiences.

What is an audience data platform for media and entertainment?

How does a media CDP work alongside a CRM?

Which subscriber and engagement data can Amperity use?

Can Amperity distinguish accounts, households and individual viewers?

How can Amperity support subscriber analytics?

How do media teams stay in control when using Pér?

Choose your next audience opportunity

Bring us your acquisition or retention priority. We’ll discuss how your available data can help your team define the audience, choose the next step and measure the response.

Talk to our team