Customer data platform for hotels and guest loyalty

Amperity is an AI-powered Customer Data Platform. It resolves records from connected hotel systems into guest profiles, sometimes called a Guest 360. Your team can use available guest history to build audiences, plan relevant communications, and evaluate booking and loyalty programs.

Amperity uses identity resolution to find connections across the guest records you provide, including records that use different identifiers. Your team configures the sources and matching rules and can inspect the contributing records and matching evidence. The resulting profiles provide a shared foundation for analysis and supported marketing workflows.

Use connected stay, booking, and ancillary-spend history to understand guest interests and build relevant audiences. Where signals and destinations are configured, your team can use that context in pre-arrival offers or follow-up after booking activity. Recognition and response timing depend on available identifiers, consent, source freshness, and the systems delivering the experience.

No. Your property management system runs hotel operations, and your hotel CRM manages guest relationships and communications. Amperity connects and resolves guest records from the systems you provide, then makes profiles and audiences available to supported CRM and marketing tools. The tools your team uses determine how those audiences are put into action.

Look beyond stay frequency using the booking, loyalty, and ancillary-spend data you connect. A guest with fewer stays may still have high total value when dining or spa purchases are included. Your team can use those attributes and supported value predictions to review guest audiences and decide which offers or recognition to provide.

Amperity provides resolved customer context and supported predictive models to inform decisions. Predictions depend on available data and model configuration. Your team should review the inputs and results against its use case before applying them to marketing or loyalty programs.

Start with connected guest and transaction data, agreed cost and revenue definitions, and an attribution window. Analysts can include available room and ancillary spend in their analysis. Configured campaign test and control groups can help evaluate incremental lift; identity resolution alone does not establish which campaign caused a booking.