Turn Guest Data Into Dollars

Amperity is a Customer Data Cloud (CDC) that unifies customer data across multiple systems, allowing hotel brands to create a single, accurate view of every guest, sometimes known as a Guest 360. With Amperity, hotels can better identify and understand travelers, deliver hyper-personalized experiences, increase loyalty engagement, and improve booking and retention outcomes.

This is the exact problem we're built to solve. Your various systems—like Oracle Opera, Sabre SynXis, SevenRooms, and others—weren't designed to talk to each other, creating fragmented guest profiles. Amperity uses patented, AI-powered identity resolution to stitch together all those disparate data streams. We can connect a guest's spa booking made with a personal email to their hotel stay booked with a corporate email, and their loyalty profile from ten years ago. The result is a single, stable, and accurate 360-degree view of every guest, which becomes the clean data foundation for your entire tech stack.

A unified profile turns anonymous interactions into personalized conversations. It allows you to:

• Recognize Guests Everywhere: Welcome a returning guest by name at check-in, even if they booked through a third-party OTA for the first time.

• Anticipate Needs: See that a guest always books a spa treatment or a specific dinner reservation and proactively send a relevant offer pre-arrival.

• Create Seamless Journeys: If a guest abandons a booking on your website, you can follow up with a precisely targeted ad or email that references their intended travel dates, turning lost interest into a confirmed stay.

• Essentially, you can move from generic "Dear Guest" marketing to 1:1 personalization that makes guests feel seen and valued.

Your PMS is your system of operations, and your CRM is your system of engagement. Amperity is your system of insight—the foundational data layer that makes both of them dramatically smarter. Instead of replacing them, Amperity supercharges your existing tools. We feed your CRM (like Salesforce) and marketing automation platforms (like Braze or Adobe) with perfectly unified, comprehensive guest profiles. This ensures the messages you send are more relevant, the service your team delivers is more personal, and the investments you've already made in technology deliver a much greater return.

Traditional loyalty programs often reward frequency over value. Amperity helps you identify your true VIPs by looking at their total contribution to your business. 

With a complete view of guest spending, you can discover a guest who only stays twice a year but spends five times more on high-end dining and spa treatments than a "platinum" member who stays ten times in a standard room. This allows you to identify these "hidden VIPs" and delight them with exclusive offers, surprise upgrades, and the high-touch recognition that builds genuine, lasting loyalty.

Through continuous model training on fresh data, identity resolution, and validation against business KPIs, Amperity ensures predictive insights are reliable and can be directly applied to marketing, loyalty, and operational decisions.

By unifying all your guest and transaction data, Amperity provides the single source of truth you need for accurate, trustworthy measurement. Our platform enables analysts to:

• Attribute Revenue Correctly: Confidently link a marketing campaign on one channel to a booking that happens on another, calculating true return on ad spend (ROAS).

• Measure True Lifetime Value (LTV): Go beyond just room revenue. Our platform calculates a guest's total value by including high-margin ancillary spend from dining, the spa, golf, and other on-property activities.

• Prove Incremental Lift: Easily build sophisticated segments and holdout groups to scientifically prove that your marketing efforts are driving new revenue, not just capturing bookings that would have happened anyway.