Product Updates
Keep up with new features and improvements
Event Propensity Model
Focus campaigns on the customers most likely to act. The Event Propensity Model predicts each customer’s likelihood of completing a target event within the next 30 days, then ranks customers and recommends audience sizes to support campaign planning.
Recommended Actions
Turn unified customer data into clear marketing opportunities. Recommended Actions prioritizes marketing plays based on opportunity, target segment, and expected business impact, helping teams decide where to act next.
Paid Media Measurement & Optimization
Understand paid media performance alongside your customer data. Bring Meta and Google performance data into Amperity, then use AmpAI to compare campaigns and analyze metrics such as return on ad spend, acquisition cost, and click-through rate.
Amperity MCP server
Explore insights and take action on customer data using natural language in an AI assistant. Connect an MCP-compatible client (including Copilot, Claude, or ChatGPT) to your Amperity tenant. The hosted, multi-user Amperity MCP server is now generally available with OAuth authentication, an expanded tool set, and improved reliability.
Bring Your Own Compute for Databricks
Run customer intelligence workloads in your Databricks environment while keeping customer data within your existing governance boundary. Bring Your Own Compute for Databricks is available in public preview for eligible prospects and new customers.
