Real-time customer activation with more context

Q: What is real-time activation in marketing?

Real-time activation uses a current customer signal, such as a browse, purchase, or abandonment event, to support a timely response. When available, customer profile context can help a configured workflow choose a relevant action. Batch activation follows a scheduled cadence.

Q: What is the difference between real-time activation and batch activation?

Batch activation prepares or delivers audiences and campaigns on a schedule. Real-time activation uses a current signal to support a configured response when timing matters. The best path depends on the use case, channel, and available customer context.

Q: Why does customer identity resolution matter for real-time activation?

Resolved identity can connect a signal to available history across sources so a configured workflow has more context for its response. If a signal cannot yet be matched to a profile, the context available for that decision may be limited.

Q: How does Amperity keep customer context current in real time?

Amperity supports time-sensitive workflows by making streamed data available alongside customer profiles. The freshness of a particular response depends on the source, workflow, and refresh of the relevant profile or index.

A current signal matters more when you understand the customer behind it. Amperity brings available behavioral signals together with resolved profiles and history so connected systems can support timely, relevant responses.

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Activation that makes every customer moment count.

Know the customer, not just the click

Connected channels can use available customer context, including identity, purchase history, and predictions where configured, to support a more relevant response.

Respond with the right context

Available behavior, preferences, purchase history, and predictions can help teams choose a response in a configured workflow.

Context that carries from anonymous to known

Early behavioral signals can add context when a visitor becomes known and a matching identifier is available. The timing depends on the source and identity workflow.

Use meaningful signals in the next decision

A current signal can help a configured workflow choose a timely response using the customer context available to that channel.

What makes Amperity's real-time activation different

Real time, from the first signal.

Real-time signals can be used alongside durable customer profiles. Behavior from customers who have not yet been identified is retained and can be used once their identity is resolved.

The signal meets the customer history behind it

An event shows what happened. Available purchase and loyalty history, preferences, and predictions can help your team interpret that signal and choose an appropriate response in a configured workflow.

Signals that trigger context-aware journeys.

A cart abandonment, loyalty change, or service event can enter configured journey logic. The next step can draw on customer context available to that workflow, including profile history when identity is resolved.

Activate consistent context across channels.

Sites, service workflows, and other supported channels can use relevant customer context through configured APIs or integrations. The data each receives depends on the source, permissions, and delivery path.

"Amperity provides a persistent, real-time identity and profile layer that allows teams to recognize customers, intent, and eligibility in the moment. For organizations investing heavily in customer experience, Amperity represents a durable foundation that converts customer data into measurable business outcomes."
Omdia

Explore more of the Amperity platform

Platform

Identity Resolution

The engine behind every trusted profile, resolving identity from your own first-party data, no third-party spine required.

Identity Resolution

Platform

Profiles

See how every signal comes together into a trusted profile every team and every AI tool can act on.

Profiles

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Platform

Intelligence & Decisioning

Trusted profiles become predictions, recommendations, and next-best actions your team can actually act on.

Intelligence & Decisioning

Integrations

Make data available, faster

Amperity seamlessly connects with the leading tools for marketing, analytics, customer service, and data management. It pulls any data in and pushes customer profiles out to wherever they need to be for systems you rely on.

See all integrations

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Test one customer moment

Choose a signal that matters, such as a cart abandonment or loyalty change. Trace how it is ingested, which customer context is available, how a configured workflow uses it, and where the response is delivered. Use that path to assess fit with your stack.

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See real-time personalization

Explore customer journey orchestration

See real-time activation in action.

Request a personalized demo.

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Frequently asked questions

What is real-time activation in marketing?

What is the difference between real-time activation and batch activation?

Why does customer identity resolution matter for real-time activation?

How does Amperity keep customer context current in real time?

What channels does real-time activation work across?

Amperity can make current customer context available to supported channels and applications connected to your stack. The delivery path depends on the use case: a site or service workflow may retrieve profile data through an API, while an audience or journey can reach a configured destination through an integration. Delivery timing depends on whether the workflow uses real-time or scheduled activation and on destination processing. Check the integration catalog for the path you need.