More relevant moments, powered by trusted customer context.

Real-time activation is the ability to respond to a customer signal, a browse, a purchase, an abandonment, the moment it happens, with a relevant action informed by the customer's complete history and context. It is distinct from batch activation, where campaigns are triggered on a schedule rather than in response to live customer behavior.

Batch activation sends campaigns on a predetermined schedule, regardless of when a customer signal occurred. Real-time activation responds the moment a meaningful signal arrives, before the window to influence the outcome closes. The difference in conversion rates comes down to timing: a relevant response delivered hours or days after the signal is a missed moment.

Real-time activation is only as relevant as the customer context behind it. Without resolved identity, a signal from a mobile app and a purchase from a loyalty account may look like two different customers. Amperity connects every signal to a persistent customer identity before activation, so the response reflects the full relationship, not just the last action.

Amperity evaluates every incoming event against a persistent identity graph in real time, combining it with the customer's complete history, preferences, predicted value, and prior engagement before any action is taken. There is no scheduled batch reconciliation standing between the signal and the response, so activation always draws on the most current, complete picture available.

Real-time activation reaches every channel through a single persistent customer profile. Whether the touchpoint is a website, a contact center, a store workflow, or an AI tool, every channel calls the same complete profile through a single API, so the context each channel receives is consistent, current, and drawn from the full customer record, not a version assembled for that channel alone.