The 2026 State of Personalization in Retail guide cover: figure standing on a bar chart, looking at AI star.
Featured Guide

2026 State of Personalization in Retail

83% of Americans want personalized shopping, yet 57% say it feels generic. Discover how real-time personalization drives revenue in our latest report.

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A man and two women onstage at Amplify with handheld mics. Featuring Books-A-Million.

Video

Making the ROI Case for your Customer Data

Learn how Books-A-Million used Amperity's ROCD™ framework to prove the ROI of their customer data investment and build a defensible case for leadership.

Moderator & panelists from Wyndham, JB Hi-Fi, and Pepkor onstage at Amplify 2026.

Video

Activate Your First-Party Data. Capture More Revenue.

Wyndham, JB Hi-Fi, and Pepkor share how they moved from data collection to revenue activation, and the lessons learned along the way.

Jack Freeman, New Look, speaking into a handheld mic onstage at Amplify 2026.

Video

Build the Identity Foundation That Pays Off

New Look's Jack Freeman shares how unified customer data transformed marketing, supply chain, and a five-year financial model presented to investors.

Kim Nupp, M&T Bank, in a green jacket onstage at Amplify 2026.

Video

Turn Fragmented Data Into a Customer Lifecycle Engine

M&T Bank's Kim Nupp shares how a unified Customer 360 transformed marketing, sales enablement, & customer experience across a complex regulated environment.

Paul Ballew from the NFL and Bridget Perry onstage at Amplify 2026.

Video

The Moves That Matter

NFL Chief Data Officer Paul Ballew shares what fan obsession looks like at scale, and what every brand can learn from it about customer centricity and AI.

Amanda Doan and Julia Wookey from Accent Group on stage at Amplify 2026.

Video

From Hype to Habit: How Accent Group Operationalised AI

Accent Group shares how they operationalized Amperity AI across 30-plus brands, saved nearly 3,000 hours a year, and built a culture of data-led curiosity.

Guide containing 4 pages: Choosing a CDP for Your Retail Brand

Guide

The Retail CDP RFP Guide: How to Choose a Customer Data Platform for Your Retail Brand

Evaluate CDPs with retail-specific RFP questions covering identity resolution, loyalty, omnichannel commerce, AI readiness, and audience monetization.

Webinar featuring Thomas Koep and Marcus Owens

Webinar

May 21

How to Measure and Maximize Your Customer Data ROI

You are investing millions in customer data. How do you know it’s working?

Webinar with Rahul Sunkavalli, Director of Product Marketing, and Jenny Cook, Product Lead, Real-Time Personalization

On-demand Webinar

Real-Time Profiles: Unifying Customer Identity

Every click, cart, or check-in is a fleeting moment of intent. Miss it, and the opportunity disappears.

 "Customer 360 Guide: From Data to Action" cover, showing a database connected to six nodes against a pastel yellow and teal background.

Guide

Customer 360 Guide: From Data to Action

Learn how the right data can transform the customer experience and maximize campaign performance.

Guide

Leveling Up Loyalty in the Age of AI

How intelligent customer data powers the next generation of loyalty programs.

2026 Customer Data Trends guide preview against a yellow to teal gradient.

Research & Reports

2026 Customer Data Trends: CDPs Become Intelligence Engines and More Predictions

Five predictions that will reshape customer data strategy in 2026 – from intelligence engines to agentic AI.