The 2026 Consumer Priorities Report: The New Rules of Loyalty in the Age of AI

Loyalty Has Always Been Earned. AI Just Changed the Rules.

80% of AI users now research products, compare services, and plan purchases using tools like ChatGPT, Claude, and Gemini - and 80% act on those recommendations. Meanwhile, fewer than 23% of consumers go directly to a brand they already know without consulting AI first.

Brand recognition used to be a moat. Now it's just a starting point.

Amperity surveyed 1,000 U.S. consumers to understand how generative AI is reshaping brand consideration, loyalty, and personalization expectations in 2026. The findings are a clear signal for marketing, loyalty, and data leaders: the brands that win won't be the ones with the most data. They'll be the ones who act on it in the moment it matters.

What you'll find inside:

• Why 60% of consumers have already chosen a brand they'd never considered - because AI recommended it first.

• What actually drives loyalty in 2026: rewards programs and real-time relevance, not AI recommendations or influencer endorsements.

• Where personalization goes wrong, and why 57.5% of consumers say "creepy" personalization makes them less likely to buy.

• How data transparency became a retention strategy: 75% of consumers are more loyal to brands that are open about how they use their data.

Download now to to learn how generative AI is influencing purchase decisions, what drives brand loyalty, and what consumers expect from personalization in 2026.