Deliver Personalization That Responds in Real Time
Customers expect experiences that reflect their latest actions. Most brands can't deliver because their data is hours or days behind.
In this video, hear from Amperity’s Jenny Cook on how Real-Time Profiles enable brands to respond to customer behavior as it happens – turning every interaction into an opportunity for relevant, timely personalization that drives conversion and loyalty.
Watch the video to see how real-time data transforms personalization from batch-based guesswork into immediate, intelligent action.
What You’ll Learn in This Video
How Real-Time Profile updates enable personalization that responds to customer behavior instantly
Why outdated customer data kills conversion opportunities and undermines personalization efforts
How brands activate real-time insights across every channel without complex engineering
What are Real-Time Profiles?
Real-Time Profiles are unified customer records that update instantly as behavior occurs across any touchpoint. Real-time profiles give brands the ability to personalize experiences based on what customers are doing right now, not what they did yesterday or last week.
Why does batch processing hurt personalization?
Batch processing creates a gap between customer action and brand response. When profile updates run on daily or hourly schedules, personalization engines work with stale data. Customers who just browsed, abandoned a cart, or made a purchase see irrelevant messages because the system doesn't know what happened. This delay costs conversions, wastes ad spend, and erodes trust.
How Real-Time Profiles power effective personalization
Real-Time Profiles eliminate the data delay that undermines personalization. When customer behavior updates profiles immediately, brands can:
Trigger personalized messages within seconds of customer actions
Suppress irrelevant offers to customers who just converted
Adjust recommendations based on current session behavior, not outdated history
Coordinate experiences across web, email, mobile, and retail without lag
This is the difference between personalization that feels reactive and personalization that feels genuinely responsive.
Why this matters now
Customer expectations for relevance are higher than ever, and tolerance for irrelevant experiences is shrinking. As brands compete on experience, the ability to personalize in real time separates leaders from laggards. Amperity's real-time profiles give you the infrastructure to meet customers in the moment without rebuilding your entire data stack.