Leveling Up Loyalty in the Age of AI

Loyalty Programs Don't Fail Because of Poor Incentives. They Fail Because of Poor Data.

56% of consumers increase their spending because of a loyalty program. But 46% of executives believe their current program will be irrelevant in three years. The difference between those two realities comes down to one thing: the quality of the customer data underneath.

Fragmented records, duplicate identities, and inaccessible data are quietly undermining loyalty investments across retail, travel, and hospitality. Meanwhile, customers now expect brands to recognize them instantly, personalize across every channel, and respond to their behavior in real time, not days later.

This guide shows how leading brands are closing that gap with AI-powered identity resolution, unified customer profiles, and a data strategy built to drive measurable loyalty impact.

What you'll find inside:

• A modern, three-stage loyalty framework (enrollment, activation, cultivation) and the customer data capabilities each stage requires.

• The five Customer Data Platform (CDP) capabilities that separate high-performing loyalty programs from the rest.

• How Alaska Airlines increased loyalty conversion rates by 198% and reduced online advertising costs by 30% using Amperity's AI-powered identity resolution.

• How DICK'S Sporting Goods and Wyndham Hotels & Resorts expanded addressable loyalty audiences and improved segmentation accuracy by unifying fragmented customer records.

• The measurement questions loyalty leaders are asking today — from holdout testing and incremental lift to which data inputs most strongly influence AI-driven recommendations.

Get the complete framework for building loyalty programs that recognize customers, respond in real time, and compound in value as your data gets richer.