Seattle Seahawks: From fragmented fan data to game-day action
Unified fan data helps the Seahawks reach 10–20% more fans and act with intention across every touchpoint. See how the team turned fragmented records into trusted fan context.
The Result
The Challenge
The Seahawks could analyze ticketing well, but connecting it with digital marketing, email, mobile app, fan experience, and other engagement data was slow and resource-intensive. Email-dependent identity and manual PII processing limited visibility into high-value fans.
The Solution
Amperity connects fan identities across touchpoints to create trusted fan context. Teams across the franchise can work from shared profiles to analyze behavior, personalize engagement, and make faster decisions.
Identity Resolution connects fan records beyond email-only matching.
Richer attributes, including lifetime value, top 10% fan status, and passholder flags, improve profile accuracy and data confidence.
Data processing and standardization make it faster to add sources and keep data consistent across the franchise.
A bidirectional setup with Snowflake makes fan profiles easier to share and use across teams.
“Working with Amperity has helped us build our foundational layer so we can look across all the different touch points of our fans and be able to analyze, make decisions, operate as a business with a more true holistic view about how fans are interacting with us.”
Business Impact
The Seahawks can reach 10–20% more fans attending games through a unified data layer.
Amperity uncovered 5,000 fans the organization had not identified before.
A 61.5% deduplication rate improved identity quality across all records.
Fan data can move between Snowflake and Amperity in about three minutes, with automatic updates every day.
More accurate identities support intentional messaging, stronger game-day experiences, and year-round engagement.
Frequently Asked Questions
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