Snowflake data sharing with Amperity
Connect Amperity and Snowflake through bidirectional secure data sharing without copying data or scheduling ETL workloads. Build trusted customer profiles and make them available across both platforms.
See Snowflake docsTurn Snowflake data into trusted customer context
No ETL pipelines
Connect Snowflake data to Amperity without building file exports or separate ETL pipelines.
Dependable profiles
Connect customer records to support identity resolution and build more dependable profiles.
Enriched Snowflake data
Enrich Snowflake with unified profiles and calculated attributes.
Controlled sharing
Control which customer data is shared with Amperity through Snowflake secure views.
Snowflake connection at a glance
Capability | Details |
|---|---|
Direction | Inbound, outbound, or bidirectional |
Method | Snowflake Secure Data Sharing through Amperity Bridge |
Data movement | Zero-copy access between Snowflake accounts |
Workflow | Scheduled through Amperity or synced manually |
Inbound objects | Selected Snowflake secure views within a configured share |
Outbound objects | Selected Amperity Customer 360 schemas and tables |
Configuration | Snowflake account details, region, secure share identifier, and Amperity account locator |
Data types | Most Snowflake types are supported; some complex and specialized types require preparation or exclusion |
What teams do with Amperity and Snowflake
Resolve customer identities using Snowflake data
Connect commerce, loyalty, digital, service, and other customer records from Snowflake. Amperity standardizes the data and identifies records that belong to the same person or household, creating a more dependable foundation for analytics and activation.
Enrich Snowflake with unified profiles
Share identity-resolved profiles and calculated customer attributes from Amperity back to Snowflake. Analysts can use trusted customer context alongside operational, financial, and product data without recreating identity logic for every use case.
Build audiences from resolved customer data
Combine resolved identity with transactions, engagement, loyalty, preferences, and other signals to define audiences in Amperity. Use those audiences across supported activation workflows while keeping customer data available in Snowflake for analysis and measurement.
Analyze behavior with shared customer context
Make identity-resolved profiles and available customer history accessible alongside other Snowflake data. Analysts can use the shared context to examine behavior and inform decisions in their existing workflows.
The Seattle Seahawks connect fan data across Amperity and Snowflake
The Seattle Seahawks use a bidirectional Snowflake connection to share fan profiles with Amperity. Their broader identity-resolution work achieved a 61.5% deduplication rate and uncovered 5,000 previously unidentified fans; the team reports about three minutes to share data between the platforms.
Snowflake integration FAQs
Put trusted customer data to work
Connect Snowflake and Amperity without duplicating data or maintaining another ETL pipeline. Support identity resolution and make more dependable customer profiles available across analytics and supported activation workflows.
Request a demoSee Snowflake docs